Political parties and consumer brands have more in common than you think, both have a set of target consumers and specific marketing strategies.
Here are a few things that political parties can learn from consumer brands
Leveraging Technology
Brand Proposition
Brand Ambassador
Youthful Brand Offering
Brand Slogan
Authenticity of Brands
Can you think of any more tips that political parties must bear in mind while planning their marketing campaign? Tell us in the comments.
Category: Specials
Seven Derek Walcott Quotes that will Etch Him in Your Memory Forever!
Born in Castries, the St Lucia capital, Sir Derek Walcott’s first poems, which were self-published, emerged in 1948. His work celebrated his Caribbean culture, enhanced by an encyclopedic knowledge and insight in world history, global cultures and triumphs of humanity.
As a youngster, he struggled with questions of race and his passion for British poetry, describing it as a “wrestling contradiction of being white in mind and black in body, as if the flesh were coal from which the spirit like tormented smoke writhed to escape.”
Sir Walcott won the Nobel Prize in 1992, two years after his epic book-length poem Omeros, which brought him worldwide acclaim, was published. His dazzling, painterly work earned him a reputation as one of the greatest writers of the second half of the 20th century.
Today, as we remember him, let us have a look at some of his quotes.
RIP Sir Derek Walcott.
6 U.P. Kahawats To Enrich Your Hindi
Uttar Pradesh or U.P. has some really colourful vibe to it. Not only is this vibrant state famous for its amazing food and culture, the Hindi spoken in the state is also rife with some amazing kahawats. These kahawats not only add spice to the Hindi people speak in the state, but also pass on some precious wisdom in the wittiest way.
Here are some kahawats to enrich your life:
Know some more of such amazing kahawats? Tell us in the comments.
6 Ways in Which You Can Master the Art of Thinking
Our thoughts frame our approach towards the various situations we come across in our lives, whether it be at home or at work. But the right approach for any problem is born out of the right kind of thinking, also known as aanvikshiki.
Chanakya in his book Arthashastra, gave us an indication of the various types of thinking he practiced and preached.
Here’s a list of six types of thinking Chanakya elucidated:
Both-Side Thinking
One of the reasons why Chanakya was considered brilliant was because he used to look at both sides of a situation. Looking at only one dimension cannot give us the full picture. When you look at both sides of an issue, your thinking evolves. Knowledge of the other viewpoint only enriches your thinking.
Alternative Thinking
There can be one solution to many problems. There can be many solutions to one problem. This is called alternative thinking. The problem and the solution are both in our minds. Train the mind in the right kind of thinking, and you will succeed, no matter what the problem is.
Leadership Thinking
Chanakya trained kings on how to think. An important aspect of the thought processes of a leader is selflessness. Leaders work for the benefit of others. Kautilya’s Arthashastra says the king has to take care of not only human beings but also animals, birds, plants, minerals, water bodies and all else that is part of his kingdom. Thus, according to Chanakya, leadership thinking is an all-inclusive thinking.
Creative Thinking
In his way of thinking, Chanakya stressed on the importance of being innovative and creative. He knew that creativity works only if we are at the right place at the right time. If we miss the right time, we may not get it again. Furthermore, he adds that creativity does not mean destruction. So, while creativity should be our focus, let us not be inhuman.
Lateral Thinking
Good leaders need to have good strategy. Through careful, well-planned strategies, we develop lateral thinking. Have you ever wondered in a game of chess, despite having the same number of soldiers, elephants, horses, and other pawns, why does only one emerge as the winner? The moves and the strategy used by an individual make all the difference. This is where lateral thinking comes in. To develop lateral thinking, first we need to understand our own thinking and next we need to understand the thinking of others. When we combine both, success in anything we take up is guaranteed.
Spiritual Thinking
Another type of thinking Chanakya wanted leaders to develop was spiritual thinking. Spiritual people are always active and dynamic. They are action-oriented. The spiritual energy in them gives them the strength to do better than the ordinary. With a foundation of spirituality, even the ordinary becomes extraordinary. Thus, among all the types of thinking brought out by Chanakya, the highest form is spiritual thinking.
These timeless teachings by Chanakya continue to serve us in our lives. Tell us if how you have benefitted from them.
10 Delightful Quotes that will Dazzle Your Day
“I’d rather people read my book twice than only half-way through,” Mohsin Hamid replied once when asked about his compelling and minimalist prose. It’s this splendid literary ambition that seals the position of Mohsin Hamid among the most brilliant writers of our time.
Here are ten exemplary quotes from his books that will leave you awe-struck!
Dazzled for the day? Grab your copy of Mohsin Hamid’s latest novel – Exit West – here and soak in the magic of his storytelling.
What Aurangzeb Loved: 6 Things that Moved His Heart
Aurangzeb was an enigmatic king. To quote Khafi Khan, the laudatory eighteenth-century historian of Aurangzeb’s reign, who, comparing Aurangzeb to the Persian ruler Jamshid said, “To attempt a summary of the major events of a fifty-year reign of an emperor the equal of Jamshid is to measure the ocean’s water with a pitcher.”
There were many layers to Aurangzeb, many things that inspired and moved his heart.
Here are six instances from Aurangzeb’s life that reveal his loves and passions!
He had a passion to carry the Mughal legacy forward and building a great career
He had a deep love for literature and poetry
Few know about Aurangzeb’s whirlwind romance
Leisure and music moved his heart
He had a passion for justice
And he loved mangoes!
Fascinated? Looking to read more about this Indian emperor who is often misunderstood? Get Audrey Truschke’s Aurangzeb: The Man and the Myth here!
Feminism Defined Right
What is Feminism? Feminism is often misinterpreted to state that it propagates female chauvinism. But the original thought behind feminism is equality for women in the domains of economic, personal, social, and political rights.
Here are five iconic quotes about feminism by women authors to set the record straight on feminism.
Know more quotes which define feminism the right away? Tell us in the comments.
7 Quotes that Sum up the Brilliance of Chanakya’s Wisdom
Chanakya was one of the best strategic thinkers the world has ever seen. In the fourth century BC, he wrote the Arthashastra, an unrivalled political treatise that has since been used by leaders across the globe.
In Inside Chanakya’s Mind, Radhakrishnan Pillai, the best-selling author of Corporate Chanakya, takes us deep into the teachings and philosophy of Chanakya. He will guide readers through Kautilya’s art of thinking through his very practical and innovative approach.
Here are a couple of quotes from the book that highlights the brilliance of Chanakya’s mind.
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Subir Chowdhury – A Bio
Subir Chowdhury is one of the world’s leading management thinkers and consultants, who works with Fortune 500 companies to improve their processes, operations, quality and performance. His clients have saved billions of dollars by deploying his process of improvement methodologies. His client list includes industry leaders such as Bosch, General Motors, Hyundai Motor Company, KIA Motors, and many more. He established ASI Consulting Group, LLC in 2003 and became its Chairman and CEO. In 2011, along with his wife Malini, Subir began a foundation that has been instrumental in starting educational programmes at major universities of India, U.K. and the U.S.
In the course of his career, he has written 15 books and is noted for his knowledge about strategic initiatives, quality consulting, and training. He is the bestselling author of The Power of Six Sigma and The Ice Cream Maker. In The Ice Cream Maker, Chowdhury used storytelling to make complex topics like quality management. His books have sold more than a million copies and have been translated into over twenty languages.
Subir is included in the illustrious list of 50 Most Influential Management Thinkers in the World by Thinkers 50 of London. He is also revered by the New York Times as a “leading quality expert”. He is an eminent member of the World Innovation Foundation. He has also been conferred with the Outstanding American by Choice Award by The United States Department of Homeland Security.
Subir’s 15th book, The Difference: When Good Enough Isn’t Enough, guides individuals to develop a caring mindset. In this inspiring book, he says that a caring mindset is one that includes the qualities of being straightforward, thoughtful, accountable and having resolve (or STAR). The book has already garnered advance praise from stalwarts such as Narayana N.R. Murthy, and R.C. Bhargava.
The book has also received appreciation from professors of eminent institutions such as Scripps Research Institute and Columbia Business School. About the book, professor at Columbia Business School, Rita Gunther McGrath said, “Myths about how we should live our lives abound. But they are just that, myths. And too often they lead us to lesser and poorer lives.”
In this straightforward and inspiring book, Subir Chowdhury distills a lifetime of experience, rising from impoverished beginnings in Bangladesh, to his decades of consulting work with CEOs of many of the top Fortune 500 companies, to becoming one of our leading thinkers on workplace culture and organizational values. His STAR model for making a difference at work and in our personal lives is seemingly simple but surprisingly nuanced and profound. This short but powerful book could change your life.”
Subir says that the insights given in the book can be instrumental in bringing change in any industry or person. He further adds, “All four elements of STAR are critical. I find poorest of poor may have STAR qualities and richest of the richest may not have these qualities. Financial Success does NOT define a person has a quality mindset or not. You know, how many ‘so called financially successful people’ did crooked stuff? That’s why in the final chapter I talked about my grandfather who is a simple man (elementary school teacher) and a deeply caring person had a huge impact on my life. And now, 40 years later I am teaching world’s top CEOs and business leaders about my grandfather’s teaching which is STAR. In social media generation and money hungry youths in India are losing values and a caring mindset is missing in most of their lives. They should spend more face to face time with their grandparents, parents, families and friends who deeply care for them.”
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7 Quotes by The Great Khali that’re Bound to Motivate You
The world knows him as the WWE superstar, but most do not know the entire story of Dalip Rana. Born in a small village, his formative years were nothing if not full of turbulence. From leaving his school to working as a daily-wage labourer to bodybuilding, he had done it all at a very young age. Often the subject of ridicule, he was poked fun at due to his extraordinary size. However, a determined Dalip relentlessly pursued his goal of wrestling and such was his passion that he did what no Indian had done so far enter the internationally acclaimed WWE arena!
The Man Who Became Khali is an inspirational, emotional and a no-holds-barred account of a man who not only went on to win the World Heavyweight Championship but also conquered his inner demons and physical anomalies.
This is the story of how Dalip Singh Rana became the international icon – The Great Khali!
He’s lived a hard life and fought hard to become a winner. And that is why there is no one better to motivate us. Enjoy some of the most inspirational quotes from The Man Who Became Khali, written by Dalip Singh Rana and Vinit K Bansal.
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