Penguin Random House India (PRHI) partners with spiritual guide Sri M’s publishing House, Magenta Press, for exclusive distribution rights in India and the subcontinent markets. PRHI will be responsible for the sales and distribution of books published by the publishing house across all sales channels within the region.
Magenta Press publishes top-quality authored content, which inspires readers to explore greater dimensions of consciousness and attain a higher level of understanding of the self. Magenta is the publisher of books by author and Padma Bhushan recipient Sri M and other writers who have original and unique world views, having a remarkable impact on the mind. Magenta also translates and publishes Sri M’s books in regional Indian languages to make the rich collection available to book readers across the country. Sri M is a spiritual guide, social reformer, educationist, speaker and President of The Satsang Foundation has authored several books and texts in the fiction and non-fiction genre, on Upanishads, Yoga, Meditation, Past Lives, short stories and a novel.
Commenting on the partnership, Mahender Borana, Spokesperson, Magenta Press and Publications, says, ‘Penguin has an unparalleled position in the Indian market for more than 25 years with a distribution network second to none. We are delighted to partner with them for the distribution of Sri M’s books in English and Hindi, across India and the sub-continent. Sri M says, “Go to the core. Theories are of no use.” His message seeks to transcend the outer shell of all religions, by exploring their mystical core to nurture the innate goodness in every human being. Penguin’s distribution network across the hinterland will exponentially amplify the reach of Magenta. With this alliance, we hope to make Sri M’s rich repertoire of books and content, easily available to a wider cross-section of readers and content aficionados.’
Nandan Jha, EVP, Product & Sales and Business Development, Penguin Random House India, says, ‘Books on Self-Help, Wellness and Consciousness have a wide readership and we have seen it emerge as one of the top genres in recent times. Magenta Press has many excellent books written by Sri M and other exceptional original writers whose writings inspire and impact our collective understanding of ourselves. This partnership indeed broadens the scope of taking contemporary writings on this topic and with our distribution network and capabilities, we will ensure our readers always have an expansive choice for such books.’
