New Delhi, 17 August 2019; Upcoming August 19 marks the iconic bestselling writer Sudha Murty’s 69th birthday. Commemorating the prolific author, her body of work and August as the birthday month, Penguin Random House India announced a month long integrated campaign that spotlights her written work and her humanitarian spirit. The pan India campaign was launched on August 15 and will run across online platforms and offline outlets until September 15, 2019.
In line with Sudha Murty’s philanthropist vision, the publishing house is donating her books to community libraries in Delhi. A complete collection of all of her books for adults and children called as The Sudha Murty Library will be donated to five public libraries observing her birthday, August 19. The Community Library Project (TCLP) that is taking reading to all sections of society will receive several sets of The Sudha Murty Library.
Commenting on the addition of The Sudha Murty Library to TCLP’s book collection, founder and director of TCLP and author Mridula Koshy says, ‘We curate our collection with great care and our goal is to build a collection rich in imagination and relevance to our members. Needless to say we already have titles from Sudha Murthy’s collection. But the gift of a complete collection is a boon to our members who once they finish a book they love are quick to ask if there aren’t more like it. So many of the questions posed in her books speak to our members, and this collection will be very much at home on our shelves.’
Michael Creighton, curriculum co-coordinator at TCLP says, ‘Until all children have access to high quality libraries, most will lack meaningful access to books– and without access to books, children cannot gain the fluency required for them to be able to use reading as a tool for thinking. Libraries build thoughtful societies.’
Spokesperson from Penguin Random House India says, ‘The books by Sudha Murty are a must read for children and adults alike. They are timeless yet relevant and are a joyful read for everyone. We are proud to publish her work and fortunate for the opportunity to widen its readership to different parts of the society. Sudha Murty is a literary gem whose work covers a variety of topics which are contextual and relatable. With this gesture, we are hoping more and more readers, young and old, are not only introduced to her written work but also know more about the person behind the writing.’
The integrated campaign also has online and offline legs going to all parts of the country. Retail chain and independent bookstores have come on board to celebrate her birthday month by showcasing all her books and decorating their shops to give prominence to the writer all month long. Penguin Random House India has also created special and exclusive branded collectibles that are available at bookstores. Additionally, social media pages of the publishing house will be buzzing with content related to Sudha Murty and her body of work. People will also get the chance to win these exclusive mementos by participating in contests running online.
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About Penguin Random House India
Penguin Random House India is the largest English language trade publisher in the subcontinent, publishing over 250 new titles every year and with an active backlist of over 3000 titles. With a strong fiction and non-fiction list, it publishes across every segment including biography, travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual books and children’s books. The children’s titles are published under the Puffin imprint.
Penguin Random House India’s illustrious list includes Booker Prize-winning novels and winners of virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award and the Commonwealth Writers’ Prize. Several of PRHI’s authors are also recipients of the Bharat Ratna and the Padma Vibhushan, India’s highest civilian honors.
Penguin Random House India is also the exclusive distribution partner for several leading local and international publishing houses in India and the sub-continent.
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MEDIA CONTACT-
Pallavi Narayan
pnarayan@penguinrandomhouse.in
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