Penguin Random House India is thrilled and proud to announce the acquisition of entrepreneur, life and finance content creator and chart-topping author Ankur Warikoo’s latest book, Make Epic Money. This groundbreaking book on money management, written to suit GenZ and Millennial readers, revolutionizes the way these generations think about, earn, spend, and invest money. From Penguin’s Business imprint, this book is scheduled to be available for pre-order at the end of November 2023 and will be released in January 2024.
In a world inundated with books about money, often too challenging for readers to understand, engage or even apply, Make Epic Money breaks the mould of conventional finance writing. Positioned to help one understand wealth better, and evolve the mindset into that of a millionaire, the book aims to enable individuals, and thereby, the economy to grow.
Tailored to capture the attention and comprehension of Gen Z and Millennials, Ankur Warikoo adopts a unique approach to financial literacy. Vertical writing resonates with the scrolling habits of today’s digital generation, noob-friendly language that avoids heavy technical jargon in favour of relatable terms, and no script required so that readers can start from any page and end anywhere, with each page offering valuable takeaways; these are just some of the brilliant attributes of this book.
Much like Warikoo’s last two best-selling and sensational books, Make Epic Money uses easy-to-grasp language and simplification of theories to make finance accessible, enjoyable, and ‘epic’ for a new generation.
Commenting on publishing his first book with Penguin, Ankur Warikoo says, ‘While writing Make Epic Money, the leading question in my head was “For a generation that consumes reels and shorts, what would a book on money look like?”. I am thrilled to have written this book and love how Penguin encouraged me to challenge the status quo when it comes to writing books.’
Radhika Marwah, Executive Editor, Penguin Random House India, says, ‘Ankur Warikoo is a singular phenomenon — a force of nature– and it is an unbridled joy working with him and seeing his mind whirring. Make Epic Money is Ankur’s most ambitious book to date and one guaranteed to change the fortunes of India’s youth.’
Milee Ashwarya, Publisher, Penguin Random House India, says, ‘Ankur Warikoo has a special gift for making sense of everyday life and articulating the aspirations of millions of Indians. His new book Make Epic Money is a timely, accessible and useful book for readers who want to understand money and put it to good use. I welcome Ankur to Penguin Random House India, and I am proud to publish Make Epic Money.’
Make Epic Money is scheduled to be virtually launched on 26th November with an exclusively curated masterclass by Ankur Warikoo.
