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This Independence Day, Step into the Spirit of Freedom with these Books!

Independence Day is here and it is with that spirit that we bring to you a list of books for today. There’s a lot to learn, both for you, and your little one!

With books on the leaders of our country, India’s Democracy and elections, and books where people who that have helped shape the nation share their idea of India, the list is comprehensive and is sure to be interesting to all kinds of readers.

To add to the mix, there are books for our younger readers, who get a chance to be introduced to all the great things that make up our country. Take a look!


Defining India 

From Amartya Sen to Aamir Khan, Raghuram Rajan, Sachin Tendulkar, His Holiness the Dalai Lama, Pranab Mukherjee, Arun Jaitley, Nirmala Sitharaman and Sania Mirza among others, in this book eminent journalist Sonia Singh opens a window to the myriad worlds of these stalwarts, who share their idea of India in freewheeling conversations. Chatty, candid and amazingly gripping these 15 interviews uncover the pivotal moments in their lives that have become defining moments in the history of the nation.

 

The Promise of India 

On 15 August 1947, most Indians had stars in their eyes as they looked ahead to a glorious future as a free country. In this first-of-its-kind book, Jaimini Bhagwati analyses the key political, foreign policy and economic decisions of all the premiers from Jawaharlal Nehru to Narendra Modi, to understand how well they steered the nation on the path of progress and development.

Grand in sweep and thoroughly researched, this deeply engaging book sheds new light on independent India’s history. As it critically examines whether our leaders always put the country first, The Promise of India provides an incisive overview of India’s political culture and what keeps its democracy ticking.

Savarkar: Echoes from a Forgotten Past 

As the intellectual fountainhead of the ideology of Hindutva, which is in political ascendancy in India today, Vinayak Damodar Savarkar is undoubtedly one of the most contentious political thinkers and leaders of the twentieth century. Accounts of his eventful and stormy life have oscillated from eulogizing hagiographies to disparaging demonization. The truth, as always, lies somewhere in between and has unfortunately never been brought to light. Savarkar and his ideology stood as one of the strongest and most virulent opponents of Gandhi, his pacifist philosophy and the Indian National Congress.

 

The Great Repression 

The Indian Penal Code was formulated in 1860, three years after the first Indian revolt for independence. It was the country’s first-ever codification of offences and penalties. But it was only in 1870 that Section 124A was slipped into Chapter VI (‘Of Offences against the State’), defining the offence of ‘Sedition’ in a statute for the first time in the history of common law.
When India became independent in 1947, the Constituent Assembly expressed strong reservations against sedition as a restriction on free speech as it had been used as a weapon against freedom fighters, many of whom were a part of the Assembly. Nehru vocally opposed it. And yet, not only has Section 124A survived, it has been widely used against popular movements and individuals speaking up against the establishment.
Where did this law come from? How did it evolve?

 

Democracy on the Road 

On the eve of a landmark general election, Ruchir Sharma offered an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth. Democracy on the Road takes readers on a rollicking ride with Ruchir and his merry band of fellow writers as they talk to farmers, shopkeepers and CEOs from Rajasthan to Tamil Nadu, and interview leaders from Narendra Modi to Rahul Gandhi.

Reforming India

Re-Forming India brings together reflections, from leading commentators in their fields, on some of these transformations-from the promise of economic revival and demonetization to the impact on gender relations, higher education and the media. Has the country been transformed in ways that were promised? Or indeed in other ways that had not been anticipated?

 

The Tiger and the Ruby

 

In 1841, Nigel Halleck left Britain as a clerk in the East India Company. He served in the colonial administration for eight years before leaving his post, eventually disappearing in the mountain kingdom of Nepal, never to be heard from again.
A century-and-a-half later, Kief Hillsbery, Nigel’s nephew many times removed, sets out to unravel the mystery. Tracing his ancestor’s journey across the subcontinent, his quest takes him from Lahore to Calcutta, and finally to the palaces of Kathmandu. What emerges is an unexpected personal chapter in the history of the British Empire in India.

 

My Seditious Heart 

My Seditious Heart collects the work of a two-decade period when Arundhati Roy devoted herself to the political essay as a way of opening up space for justice, rights and freedoms in an increasingly hostile environment. Taken together, these essays trace her twenty year journey from the Booker Prize-winning The God of Small Things to the extraordinary The Ministry of Utmost Happiness.

 

Awakening Bharat Mata

This collection is an attempt to showcase the phenomenon of Hindu nationalism in terms of how it perceives itself. Many of the concerns that drive the Indian Right are located in the country’s nationalist culture. In trying to locate some of the ideas, attitudes and beliefs that define the Indian Right, Awakening Bharat Mata also seeks to identify the nature of Indian conservatism and identify its similarities and differences with political thought in the West.

The Young and the Restless 

 

In The Young and the Restless, Gurmehar Kaur, student activist and author of Small Acts of Freedom, follows the journeys of eight youth leaders, their aspirations for the country’s youth, their aspirations for themselves and, most importantly, their aspirations for the nation. She explores whether their politics only mimics that of the older party leaders or if they have the ideas, passion and motivation of the demographic they represent.

 

Cricket Country 

This is a capacious tale with an improbable cast of characters set against the backdrop of revolutionary protest and princely intrigue. The captain of the Indian team was nineteen-year-old Bhupinder Singh, the embattled Maharaja of Patiala. The other cricketers were selected on the basis of their religious identity. Most remarkable, for the day, was the presence in the side of two Dalits: the Palwankar brothers, Baloo and Shivram.

Drawing on an unparalleled range of original archival sources, Cricket Country is the untold story of how the idea of India was fashioned on the cricket pitch in the high noon of empire.

 

Gandhi: The Years that Changed the World

This magnificent book tells the story of Gandhi’s life from his departure from South Africa to his dramatic assassination in 1948. It has a Tolstoyan sweep, showing us Gandhi as he was understood by his contemporaries, with new readings of his arguments with (among others) Ambedkar, Jinnah, and Churchill, and new insights on our freedom movement and its many strands. Drawing on never-before-seen sources and animated by its author’s wonderful sense of drama and politics, Gandhi: The Years That Changed the World is the most ambitious book on the father of the nation.

 

Rattu and Poorie’s Adventures in History


Rattu is in a bad, mad mood. Her bossy older sister, Poorie, has taken her toys and gone off to play without her. She wishes she had a soldier to protect her and take her side. No sooner does she make the wish than the ground begins to shake-and suddenly, there’s not one, but two soldiers in the room!

So begin Rattu and Poorie’s grand adventures in the Uprising of 1857, and their encounters with its heroes: from Rani Lakshmi bai of Jhansi and Nana Sahib of Kanpur to the last Mughal Emperor, Bahadur Shah Zafar.

 

The Girl Who Went to the Stars

The Girl Who Went to the Stars and Other Extraordinary Lives is a collection of incredible stories that teach passion and courage. These Indian women followed their dreams, however difficult they seemed, and showed us that we can be anything we want to be.

So whether you’re a girl or a boy, big or small, short or tall-immerse yourself in the world of India’s most loved and admired women, who were once kids just like you!

My Mother Is in the Indian Air Force

Rohan thinks his mom is a bit like a a superhero-she flies in to save the day, she loops and swoops between the clouds, she even jumps off planes wearing parachutes! But her job demands that she keep moving from place to place, and Rohan doesn’t want to move again. Not this time. Can he find a way to stay?
Read on to find out about the people and their families whose big and small acts of heroism make the Indian air force formidable!

 

My Father Is in the Indian Army

Beena’s dad is in the Indian army, which means that when duty calls, he’s got to get going at once. Beena knows her dad’s job is important, but her birthday is coming up. She really, really wants her dad to be at home to celebrate with her. Will he be able to make it back in time?
Read on to find out about the people and their families whose big and small acts of heroism make the Indian army inspiring!

 

My Sister is in the Indian Navy

Nikky’s sister is in the navy. When her ship is in port, she and Nikky get to do lots of fun things together. Nikky would like to spend more time with his sister, and he doesn’t want her to leave, but he knows that, eventually, her sailing orders will arrive… Read on to find out about the people and their families whose big and small acts of heroism make the Indian navy exemplary!

 

Coming Round the Mountain: In the Year of Independence

On the heels of Looking for the Rainbow and Till the Clouds Roll By, Coming Round the Mountain is yet another look at the past, in particular one memorable year, 1947, during which a lot happened to Ruskin and those around him. It is a fitting finale to a journey down memory lane, one about accepting change and finding hope in the unknown days to come.

 

The Puffin History of India – Vol : 1

Well-researched and comprehensive, this book speaks of great civilizations and empires, epics, myths and legends, religions old and new, wars and conquests, clothes, food and lifestyle, trade, travel and adventure and much more. It packs in exciting trivia, numerous maps and illustrations that provide a breathtaking overview of global history. Ideal for students and young readers, this amazing reference guide helps to bring the past to life like never before.

 

The Puffin History of India – Vol : 2 

This book begins at the turning point at which India attains independence from the British. Following the trauma of the Partition, the focus shifts to the making of the Constitution, the integration of the 565 princely states, and the setting up of the administrative, legislative and judiciary systems. This is the story of India’s people and the making of our nation. Well researched and engaging, it is a contemporary history of India. It speaks of our art, culture, events and personalities that have shaped the country in recent times. Nuggets of fascinating information, attractive illustrations and detailed maps make the book a fantastic read. Ideal for students and young readers, this amazing reference guide helps to bring the past to life like never before.

 

India at 70 

The year 1947 was one of change. After almost 200 years of British rule, India became a united political entity. Only one question rang loud: What type of nation would the new India be?

This book traces the country’s whirlwind journey, giving us a look at the last seventy years. Against a political backdrop, it provides glimpses of India’s vast and rich culture, its many languages and remarkable diversity, its eminent personalities and notable achievements in all spheres. Featuring bite-sized information, fun facts, charming illustrations and detailed maps, this special book sums up the logs of India’s independence in a fitting way.

 

The Puffin Essential India Box Set 

My India: This book contains excerpts from Dr A.P.J. Adbul Kalam’s speeches during his post-Presidency years. Drawn from his addresses to parliaments, universities, schools and other institutions in India and abroad, they include his ideas on science, nation building, poverty, compassion and self-confidence.

The Incredible History of India’s Geography: Maps and mountains, lions and tigers, rivers and oceans-all sorts of things you didn’t know about India’s geography you’ll find here. Discover various things you never expected, like the fact that we still greet each other like the Harappans did or that people used to think India was full of one-eyed giants. Full of quirky pictures and crazy trivia, this book takes you on a fantastic journey through the incredible history of India’s geography.

The Puffin History of India, Volume 1: Trace the origin of human beings and the different aspects of their development and growth, right from the Big Bang and the origin of the universe, up to 1500 CE. Well-researched and comprehensive, this book speaks of great civilizations and empires, epics, myths and legends, religions old and new, wars and conquests, clothes, food and lifestyle, trade, travel and adventure, and much more.

 

If You’re From an Armed Forces Background, You Will Relate to These

Our Amazing Armed Forces series by Mamta Nainy and Arthy Muthanna Singh shows you what it takes to be in the military, not just for those who wear the uniform but for their families as well.The series introduces readers to the people and their families whose big and small acts of heroism make the Forces inspiring…

From moving homes to making new friends, from deployment to reunion, from patriotism to tender family moments, here are a few insights into the life of a child in the Armed Forces:

“Home is where the air force sends us. This suddenly becomes Ma’s favourite phrase each time she gets transfer orders and we have to move to a new place!”

~

“Sometimes, her assignments take her to far-off places where families are not allowed…I especially missed her at dinner time and when I needed help with my homework!”

~

“Our stuff doesn’t always arrive on time, and it’s never pleasant to be stuck wearing the same clothes for a month!”

~

“Last year, she could not even telephone me on my birthday because her ship was out at sea. I was very upset. I grumbled about it when she called me from Mumbai after her ship came into port.”

~

“Every time Dad and Rika cannot tell Mom and me anything about the Indian Navy, they said it is ‘classified information.’ “

~

“I tried to spend as much time as I could with Rika. On her last evening, she put on a surprise musical show for us…The next morning, Mom made her favourite poha for breakfast.”

~

“I tried to stay cheerful when she left, but I did cry after she was gone. I was sad that I wouldn’t be able to spend time with her for a while, but I knew she loved her job.”

~

” ‘Nobody tells me anything,’ Beena cried, tears rolling down her cheeks. ‘And Kargil is a dangerous place. I know. I watch TV too.’ She rushed into the bathroom and slammed the door.”


My Father Is In The Indian Army,  My Mother Is In The Indian Air Force and My Sister Is In The Indian NavyOur Amazing Armed Forces series is available now!

The most fascinating aspects of meditation, explained

In today’s challenging and busy world, don’t you wish you knew how to quieten your mind and focus on yourself? In On Meditation, renowned spiritual leader, Sri M, answers all your questions on the practice and benefits of meditation, presenting it as a simple and easy method that we can all practice in our daily lives.

In his quintessentially soothing, ‘meditative’ prose, Sri M takes concepts that most of us would find intimidatingly esoteric and explains them in detail, from definition to technique, while bringing to light some of the most fascinating aspects of meditation-from spiritual bliss or swabhava to the inner music of being-anahatshabd.

 

The path to reach the goal of meditation is in three parts and detailed in Patanjali’s Yoga Sutra.

‘Dharana means the capability or the capacity or the practice by which one can put one’s mind exclusively in one stream of thought. When that matures and becomes a continuous process, then that dharana becomes dhyana. When that dhyana can be sustained for a continuous period, then one can experience and understand what samadhi is. When we can do this for a length of time with absolutely no distractions, then we enter into a state where we forget that we are even meditating. There is only that state. That is called meditation.’

 

Meditation allows one to tap into the limbic system which provides the adrenaline rush to react in emergencies, but in a systematic manner, with the possibility of utilizing infinite modes of energy

‘If thoughts such as ‘I am this body’, ‘I am a man’, ‘I’m a woman’, ‘I’m a child’, or ‘I am an old person’, can be un-conditioned, or at least set to rest for a while, then it’s possible to access that source of all energy that is within us. Fortunately, this happens to be a blissful energy and not a painful energy.’

 

Enlightenment is one of those mysterious terms that one rarely understands completely. Sri M explains it as the ultimate use of meditation.

‘Enlightenment is enlightenment only when it’s there, even in the midst of getting into a bus. It is always there. Therefore, since you have found peace and satisfaction, you really don’t want anything more. But it’s not as if you have become stagnant. In every minute of every second, it’s renewed. That probably should be the ultimate use of meditation.’

On Meditation || Sri M

 

Sri M explains the technique of yogic breath and distinguishes it from ‘surface breathing’.

‘The yogic breath is not surface breathing where you screw up your nose. No. The yogic breath is deeper. In yogic terminology, this breathing technique is called ujjayi, where you’re not breathing as much through your nose, but breathing through your throat. How? I open my mouth and breathe; however, instead of inhaling with my mouth open, I do the same process with my throat, but where my mouth is closed. The air is flowing through the nostrils, but it’s going in in a much deeper manner, touching the throat centre.’

 

 The ‘third eye’ has many spiritual and mythical connotations for us, but was it and why is it emphasized n the practice of meditation?

‘When we say ‘third eye’, we’re not referring to a physical fact, we are referencing an inner opening, an activation in a certain area of the brain, which is physically connected to the ajna chakra, also known as bhrumadhya—between the brows. From my understanding, meditating on the third eye can never be a distraction because it can always lead you deeper and deeper and deeper if you do it properly.’

 

As one goes deeper and deeper in one’s awareness of the breath, it slows to almost the point of cessation, at which point one begins to hear the inner movement of the prana, the anahatshabd.

‘It doesn’t cease completely, because the body has to be maintained, but it becomes very slow, and then you begin to hear sounds which in yogic terminology are called anahatshabd. This means ‘sound which comes without striking two things together’. ‘Ana-hat’ means ‘without hitting’ or ‘without striking’. One way we can conceive of clapping with one hand is to imagine the inner sound which comes, not from two physical objects hitting each other, but from the inner movement of molecules, the inner movement of prana.’

 

When one finally ‘sits down’ to meditation, there are certain positions that are best suited to the practice.

‘When I say comfortable position it means that different positions are comfortable for different people. I prefer sitting cross-legged, sukhhasana. There are many other postures in the yogic system as well. You can sit in siddhasana. If you change it a bit it becomes svastikasana. There is vajrasana, which involves putting your legs back. Another meditative posture is veerasana. There is gorakshasan. Then there is the classical ‘Buddha pose’ known as padmasana, or lotus posture.’

 

Sri M expounds the ideal of spiritual bliss, the most natural state of being.

‘Stillness itself is bliss. We don’t become anything. This means, it is not subtracted by any activity nor can any activity add to it. It is in its natural state. It’s swabhava and this is the original swabhava— true identity.’


In On Meditation, renowned spiritual leader, Sri M, answers all your questions on the practice and benefits of meditation. The book is available now!

Relearning the Relevance of Holy Texts in an Increasingly Secular World

The sacred texts have been coopted by fundamentalists, who insist that they must be taken literally, and by others who interpret Scripture to bolster their own prejudices. These texts are seen to prescribe ethical norms and codes of behaviour that are divinely ordained: they are believed to contain eternal truths. But as Karen Armstrong shows in this chronicle of the development and significance of major religions, such a narrow, peculiar reading of Scripture is a relatively recent, modern phenomenon.

Karen Armstrong is one of the world’s leading commentators on religious affairs. She has published dozens of bestselling books such as A History of God, The Case of God and many more.

Here we present to you how the narrow reading of scriptures is a relatively recent phenomenon.


Truth is not straightforward

40000 years ago, the first interaction between humans and religion took place. The Lion Man was formed, which was discovered in Stadel Caves in Southern Germany before the eclipse of the Second World War. Lion Man was interpreted by Jean-Paul Sartre as the human ‘ability to think of what is not’. Thus, the world we have formed around us, in it true essence, is just an amalgamation of our imagination and perception. This gives birth to a string of interpretations, which at times can be illusive. This, in the author’s words means, “… the ‘objective truths’ we rely on our inherently illusive.” Therefore, the reality we live in, is the one that we have constructed. We choose to believe it.

The false interpretation of scriptures is destructive

From the Quran to the Torah, to the Guru Granth Sahib, people are reading scriptures in a very literal manner so that it conforms to their world view.  In doing so, they lose out on the true spiritual value behind these holy texts. According to Armstrong, “Jihadis cite passages from the Quran to support their acts of criminal terrorism.” It is the narrow and constrictive interpretation of the Quran that is driving them to kill innocent people. The same way, “Religious Zionists quote ‘proof texts’ to assert their claim to the holy land and justify their enmity towards Palestine.”

The interpretation of scriptures is changing with time to suit the societal values

The text of Quran needs to interact with the ever-changing history for new interpretations to be formed. These interpretations are necessary to, “change earthly reality”.  Thus, this is where narrow reading of scriptures can come to play. The texts can be interpreted in innovative and creative ways to gel with the existing social structure. However, this new interpretation should invoke deep compassion and mercy among Muslims, so that every time they recite the Quran, its sacred power is bestowed upon them.

Scriptures can give birth to deeper insights

Texts from scriptures should not be used to conform to our existing world views. However, they should be used to make us question the fundamentals of reality. The existing traditions need to be pushed for newer ones to descend. According to Armstrong,” Nanak was even ready to abandon conventional scripture…”. While reading scriptures narrowly, a person has to listen to his inner spirit, to understand and build upon its new meaning.

Amalgamating the texts of scriptures in today’s world

The Reconstruction Movement was started by Gary North, a Texas businessman, in 1980s. In this movement, he implemented every single law of the Bible, including banning homosexuality, introducing slavery and stoning children. Similarly, the Wahhabi Ideology of Saudi Arabia, condemned the persecution of Shia and Sunni Muslims because they were born after the lifetime of the Prophet. These examples given by Armstrong show that when scriptures are interpreted to narrowly, the true learning behind them is lost..

Scriptures have always been unclear

According to the author, “…. the modern era scripture was regarded as an ‘indication’ that could only point to the ineffable.” One reason why scriptures are read narrowly is because they are trying to explain the unexplainable, which lie beyond the realm of human language. Thus, by looking at them objectively, we try to rationalize and quantify these learning into words we understand.


Get your copy of The Lost Art of Scripture today!

5 lessons on Forming your Startup from ‘Secrets of Sand Hill Road’

Starting a company comes with no shortage of poetic adjectives. Great founders are innovative, brave, inspiring, and visionary. Their ideas are groundbreaking and world-changing. But it’s critical to the health of your future company to understand how to set up your business.

Here are 5 lessons on forming your startup from Secrets of Sand Hill Road:


What Form Should Your Company Take? Spoiler: C Corp

“A C corp is just a simpler mechanism through which to provide broad equity ownership to a startup’s employees. And a C corp does not have any limits on the number of shareholders that can be part of the organization; thus, as a startup hopefully grows, later employees can also benefit from potential equity ownership.”

Carving Up the Ownership Pie

“Most companies have more than one founder. And when you start a company, it’s you d your cofounder against the world. As with most things in life, a little planning between founders can go a long way toward ensuring that a breakup doesn’t crater your dreams of world domination.”

Founder Stock Vesting

“The basic purpose of founder equity is to create long-term incentives. The rationale for vesting is to tie the founder to some defined term of employment before she can exit the firm and take 100 per cent of her equity with her.”

Transfer Restrictions

“A blanket transfer restriction means that shareholders cannot sell without some form of company consent – often the board’s consent is required to do so. Transfer restrictions are designed to be permanent, but, as with most governance provisions in private companies, they can be removed by the company with a majority board vote and shareholder vote.”

Intellectual Property

“Intellectual property is the lifeblood of most startup companies, so we need to protect it carefully…we need to make sure there is no entanglement of the intellectual property with the previous employer and that the startup owns all the inventions.”


Filled with Kupor’s firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn your startup into the next unicorn.

How Manmohan Singh Changed The Indian Economy- For The Better!

On 2 July 1991, a minority government led by Prime Minister P.V. Narasimha Rao, assisted by Finance Minister Manmohan Singh, who had just made his ministerial debut and was yet to become a member of Parliament, took one of the boldest steps any government could take. Just ten days had passed by after the Rao government had been sworn in, but its finance minister in consultation with the RBI allowed the Indian rupee— long considered a symbol of India’s economic pride—to depreciate by 9.5 per cent. That took the value of the Indian rupee per dollar down from Rs 21 to Rs 23 in one stroke.

A series of bold measures followed in 1991 to bail the Indian economy out of its worst balance-of-payments crisis and introduce reforms in industrial, trade and fiscal policies. The Rise of Goliath by A.K. Bhattacharya explores how these new policies unleashed in a short span of about two months had a long-lasting positive impact on India’s politics and economic management:

  1. The asset limit for companies governed by the MRTP Act was scrapped in one stroke. This meant virtually unlimited freedom for Indian industries to grow without worrying about breaching the ceiling on their assets, initially set at Rs 20 crore in 1969. It had been relaxed twice in the past—to Rs 50 crore in 1980 and to Rs 100 crore in 1985, but now it was scrapped.

  2. Giving a big boost to the private sector’s freedom to operate in new areas, Singh allowed private enterprises to enter as many as ten new areas, which till then were reserved exclusively for the public sector.

  3. Automatic approval for foreign equity participation up to 51 per cent in thirty-four selected industries was permitted and companies entering into foreign technology agreements were freed from the requirement of obtaining the government’s permission.

  4. Singh also scrapped the clause that allowed conversion of loans into equity for new projects.

  5. Singh also allowed the process of state-owned enterprises to shed their stake in the market with the twin intention of raising revenues for the government through the sale of stakes in the PSUs and consequently subjecting these enterprises to greater market discipline.


The Rise of Goliath by A.K. Bhattacharya provides a fresh perspective on many more such disruptive events that shaped India.

Eight Radical Ideas to Adapt and Thrive in the Digital Age

David Rowan, author of Non-Bullshit Innovation, travels the globe in search of the most exciting and pioneering startups building the future.

He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. But during this quest he’s also discovered some genuinely exciting and transformative approaches to innovation, both in start-ups and in established corporations that have re-invented themselves as radically as any start-up to stay relevant in a changing world.

Read to know about eight of the most transformative approaches to innovating in ‘disruptive’ startups and use these radical ideas to adapt and thrive in the digital age!


  1. Embrace unmet needs—move ahead of your rivals by identifying and fulfilling customers’ needs to create or sustain relevance.

“True innovators scent opportunity when emerging technologies or changing economic circumstances generate new customer needs that the market has yet to meet. Moore’s law slashed the cost of digital storage, just as the exponential growth in smartphones allowed universal cross-device messaging, yet it took breakout startups such as Dropbox, Spotify and Whatsapp to understand that the true unmet consumer need was simplicity of use and reliability. Incumbent businesses can similarly build a protective moat around themselves by moving more quickly than rivals in identifying and fulfilling evolving needs.”

 

  1. Empower your team to create an innovation-centric, healthy and creative working culture that relies on trust and sustains self-motivated employees.

“The best talents seek workplaces which offer the opportunity to do the best work and to grow in the process. Daniel Pink’s 2009 book Drive, which evaluated the behavioural studies of employee motivation concluded, that salary and status are less effective motivators than autonomy(the freedom to work in self-directed ways), mastery (the opportunity to improve skills) and purpose (the wish to be part of something meaningful).”

 

  1. Turn products into services and launch profitable and sustainable new business lines that respond to customers changing needs.

 

“Design experiences, services and systems that will enhance customers’ trust in you. Prototype new products and services, using agile and experimental working methods.  Study agile development methods and measure customers’ responses to early iterations before investing more. Study how emerging technologies such as artificial intelligence or blockchain could enable new revenue models.”

 

  1. Enable ‘moonshots’-like Googles’ Astro Teller- to create a space where high-risk long term projects can be quickly developed and evaluated for efficiency.

“His[Astro Teller] job is to foster a culture that allows anyone to suggest a project, no matter how off the wall and that evaluates these ideas in unbiased ways in order to turn the  best efficiently into commercial applications. He doesn’t want to be the filter, it’s far more scientific to rely on dispassionate methodologies to assess proposals and then throw them into the waste  bin for the right reasons. That means encouraging staff to propose audacious missions and get passionately behind them, but also to be cool-headed enough to know when to quit.”

 

  1. Incubate tomorrow’s business by partnering with exciting new startups –reengineering your organization around collaboration rather than attempting to build internal capabilities.

“It’s always tough for an established, management layered organization to move with the agility and risk appetite of an early-stage technology startup. So partnering with startups can be an effective way to adapt the core business to embrace fresh thinking and new commercial models.  As we’ve seen, approaches to startups can include funding, co-locating, acquiring, partnering with or even building them.”

 

  1. Mine the data! For years we’ve been hearing about the exponential growth of big data, even traditional businesses can effectively launch new data -led business lines.

“Creative uses of data analytics are enabling all sorts of new commercial opportunities. A business that can access a reliable data stream and process it to enable better decision-making can generate remarkable new value. Take data from satellites, access to which is falling in price as venture-funded startups build constellations of nano-satellites scanning the Earth in real time.”

 

  1. Reframe your value-remain relevant by reevaluating how your core strength can extend to new sectors-like Qantas that has extended its loyalty programme to diverse fields like insurance and credit cards.

“Understand what your customers want: ask them, test them, use ethnography, but always begin with their needs. Define your unfair advantage. It may be trust or a particular expertise. What could there be along your company’s entire value chain that could be exploited in new ways that benefit customers. How can you build new business lines that profit from these moats?”

 

  1. Leverage and master emerging technology and experiment with its potential to refine business models, customer offerings and strategies.

“Exponential technologies, from artificial intelligence to quantum computing to autonomous transport, are clearly going to overturn a bunch of today’s business models and create new winners. Yet, that’s not going to happen according  to predictable timescales or when you feel ready to exploit them. An early mover can secure intellectual property protection on specific-use cases for emerging technologies.


In Non- Bullshit Innovation  , Rowan gives readers looking to apply these approaches immediately in their own businesses some practical takeaways. This book is available now!

 

DIY Hacks to a Radiant You from ‘Roots to Radiance’!

Do you often find yourself wishing for easy and accessible ways to a better skin, hair, teeth, nails, etc.? Roots to Radiance by Nikita Upadhyay, addresses just about all your beauty problems, with various ways to attain the best version of yourself. The book consists of 500+ tips and tricks that will help you stay in your ‘A game’. These easy-to-make solutions and DIY hacks taken from traditional Indian wisdom will help you enhance your daily beauty routine!

Here we have a few DIY tips, that can assist you in attaining those beauty goals:

A natural scrub that can be used for your face, neck and body.

1⁄4 cup rose water

2 teaspoons coconut oil

1 tablespoon white sugar

Sugar is fabulous for scrubbing and for your face and scalp too.

Mix rose water, coconut oil and sugar and exfoliate your face using circular, upward motions (as explained earlier), twice or thrice a week.

An easy way to get those lush eyebrows!

Soak fenugreek seeds in water overnight and grind them the next morning.

Mix raw milk to the paste and apply on your brows with a cotton earbud to up your brow game!

Combat loose and sagging skin with this trick

Water

Potassium alum (fitkari)

Let me back this up with the most street-smart technique that’s spotted in the tents of local barbers in our country. They keep blocks of fitkari with them and use it as an aftershave balm. Reason being, it’s antiseptic, it shrinks open pores and also helps repair loose skin.

  • Just add 2 blocks of potassium alum to a bucketful of water and let it dissolve.
  • Bathe in that water to tighten your skin.
  • You can also use half a cup for one cup of water and dissolve it to apply to the areas that have 
stretch marks, as a skin-tightening mask.

Make your own cleansing milk!

 

Most make-up removers will require you to wash your face after using them. This DIY cleansing milk won’t. Mix raw milk, lemon juice, rose water and a few drops of almond oil together and take a cotton pad to remove your make-up with it. This is the only hydrant you need after wearing cosmetics on your face all day.


Get your copy of Roots to Radiance for 500+ easy-to-make solutions drawn from traditional Indian wisdom.

 

6 Things you Didn’t Know about Caste and Can Learn from Suraj Yengde’s Book

Caste Matters, an explosive book by Suraj Yengde, a first-generation Dalit scholar educated across continents, challenges deep-seated beliefs about caste. He describes his gut-wrenching experiences of growing up in a Dalit basti, the multiple humiliations suffered by Dalits on a daily basis, and their incredible resilience enabled by love and humour. As he brings to light the immovable glass ceiling that exists for Dalits even in politics, bureaucracy and judiciary, Yengde provides an unflinchingly honest account of divisions within the Dalit community itself-from their internal caste divisions to the conduct of elite Dalits and their tokenized forms of modern-day untouchability—all operating under the inescapable influences of Brahminical doctrines.

This path-breaking book reveals how caste crushes human creativity and is disturbingly similar to other forms of oppression, such as race, class and gender.

Here are six realities about caste from the book.

Caste is understood through various prisms, thus making it the most misunderstood topic of dialogue on/in India. However, what remain undiscussed, and therefore invisible, are the multiple forms in which caste maintains its sanctity and pushes its agenda through every aspect of human life in India. Caste plays an important role in every facet and over an unthinkably large domain of public and private life.

 Caste as a social construct is a deceptive substance, known for its elemental capacity to digress from its primary motive of existence that governs this oldest system of human oppression, subjugation and degradation. Originated in the Hindu social order, it has infiltrated all faiths on the Indian subcontinent.

 The people enjoying the benefits of their caste always direct the attention of suffering people towards the state, thus diverting from the real reason for their troubles, which is the existence of the caste system. For instance, issues surrounding communalism take precedence over anything else that has to do with the state. The case of the Babri Masjid demolition in Ayodhya in 1992 became a diversion from the issue of reservation for OBCs brought forth by the V.P. Singh government on the recommendations of the Mandal Commission report in 1990.

 Every major enterprise in India functions under the strict dictums of Brahmins and other dominant castes. The Indian Space Research Organization (ISRO), which is responsible for space-related projects, has launched missions to the moon and Mars. However, the take-off is always officiated by a Brahmin performing prayers.

 Caste in India is an absolute sanction—of the dominant class over the dominated. Its strict division into five categorical instances organized in horizontal capacities is an archetype of legitimized apartheid. Caste in India is observed according to one’s location in one of these five categories. The conversation on caste is navigated by the respective person’s investment in the system.

Untouchability remains a lifeline of India’s present. As recently as 2015, more than 50 per cent of households in the country admitted to practising or witnessing untouchability in urban capitals such as Delhi. India-wide, 30 per cent of Indians have no hesitation in imposing the worst form of human oppression—untouchability—upon fellow humans. In Tamil Nadu, a study over four years (2014–18) revealed that over 640 villages in twenty districts surveyed practise untouchability.

At once a reflection on inequality and a call to arms, Caste Matters argues that until Dalits lay claim to power and Brahmins join hands against Brahminism to effect real transformation, caste will continue to matter.

 

 

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