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Curious about Career and Success? Ask These Books for Answers!

Explore a goldmine of wisdom with a diverse collection of books spanning career, management, and entrepreneurship. From leadership insights to personal growth and empathy’s role in a post-pandemic world, these reads offer a powerful perspective. Your path to success starts here!

 

Play to Transform
Play to Transform || Avinash Jhangiani

Play to Transform is a book that challenges the traditional mindset of business leaders and encourages them to tap into their inner child to accelerate transformation with purpose. The book argues that we are all born creative geniuses with an innate ability to empathize deeply with others, but somewhere along the way, we have lost touch with these qualities. In the post-pandemic world, leaders need to be more empathetic and agile than ever before, and a conscious shift in mindset is required to achieve this.

 

Unlocked
Unlocked || Gezim Gashi

Gezim Gashi recounts his extraordinary journey-from escaping the Kosovo genocide to becoming the first Albanian-Swede to launch a high school institute in the United States – Gezim lays out a path to personal success and fulfillment that is accessible to all, regardless of their background. With his mentorship, readers will be inspired to overcome obstacles and achieve their biggest goals.

 

Unfiltered
Unfiltered || Ana Lueneburger, Saurabh Mukherjea

 

A pioneering book, Unfiltered: The CEO and the Coach, for the first time, opens the doors that normally shield the confidential world of coaching conversations. The book, through its candour, helps readers fully grasp the life-changing impact that coaching can have. Conceived as a leadership development book, the authors share the narratives (both individual and mutual) of their partnership over the course of five years. The resultant narrative provides not just unique insights that executives and entrepreneurs will find useful for their own development but also deep insights into how, by understanding ourselves, we move towards mastery over the world at large.

 

Leading from the Back
Leading from the Back || Ravi Kant, Harry Paul, Ross Reck

Are you looking for a leadership model that is uncomplicated, easy to use and produces amazing results? If so, then Leading from the Back is for you! In it you will find everything you need to become a superstar leader. You will learn how to earn respect from your team members and help them in achieving the impossible. No more learning about numerous principles and laws of leadership. Just a three-part model that has an amazing track record of proven success.

Leading from the Back is a distillation of the collective experience and wisdom of Ravi Kant (former CEO, vice chairman, Tata Motors), Harry Paul (co-author of the bestseller FISH! A Proven Way to Boost Morale and Improve Results) and Ross Reck (co-author of The Win-Win Negotiator).

 

The Secret of Leadership
The Secret of Leadership || Iyer Prakash

Bestselling author Prakash Iyer uses simple but powerful anecdotes and parables from all over the world to demonstrate what makes for effective personal and professional leadership. Iyer draws lessons from sources as diverse as his driver, a mother giraffe, Abraham Lincoln and footballers in the United Kingdom. He shows how an instinct to lead can be acquired even while flipping burgers at a fast-food chain. All of these stories come together in an explosive cocktail to unleash your inner leader.

 

Catalyst
Catalyst || Chandramouli Venkatesan

A good job, hard work, IQ, EQ, good communication skills-these are all ingredients for a successful life. The presence of these elements alone, however, does not guarantee success. To convert them into long-term success, you need certain stimuli which precipitate or accelerate your growth. This robustly effective book identifies the various catalysts that you can cultivate and how you can leverage them to propel yourself in your work and life.
Accessible, engaging and easy to follow, and written by someone who has experienced all this in real life and not in theory, Catalyst will arm you with the right tools to succeed at your work place and get the most out of every moment, every day.

 

The Habit of Winning
The Habit of Winning || Iyer Prakash

Do you feel like throwing in the towel, but want to be a great leader? Would you like to build an organization? Do you want your child to be the best she can be? If you answered yes to any of these questions, The Habit of Winning is the book for you. It is a book that will change the way you think, work and live, with stories about self-belief and perseverance, leadership and teamwork-stories that will ignite a new passion and a renewed sense of purpose in your mind.

 

The High Performance Entrepreneur
The High Performance Entrepreneur || Subroto Bagchi

In The High Performance Entrepreneur, Subroto Bagchi draws from his own experiences to offer guidance from the idea stage to the initial public offering level. This includes deciding when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company, writing the business plan, choosing the right investors, managing adversity and building the brand. Additionally, in an especially illuminating chapter, Bagchi recounts the systems and values which have brought Indian IT companies on a par with the best in the world. High-performance entrepreneurs create great wealth, for themselves as well as for others. They provide jobs, which are crucial for an expanding workforce, and drive innovation. More than a guide, this book will tap the entrepreneurial energy within you.

 

Design Your Thinking
Design Your Thinking || Pavan Soni

Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn’t be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems.

Design Your Thinking attempts to offer a practitioner’s perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate toolsets, skill sets and mindsets.

 

Let's Build A Company
Let’s Build A Company || Harpreet Grover, Vibhore Goyal

It started with a phone call from Harpreet’s mother introducing him to an uncle who wanted some help. Or maybe it started when Vibhore and Harpreet met as roommates in Room 143 at IIT Bombay. What remains true is that soon both had quit their jobs and launched CoCubes. From no money in their bank accounts for eight years after graduating to becoming dollar millionaires two years later in 2016, this is a tale of grit-of a company built in India by two Indian-middle-class-twenty-somethings-turned-entrepreneurs-written in the hope that you can avoid the mistakes they made and learn from what they did right.

This is that story-the story that you don’t always hear. But if you want to be an entrepreneur, and you prefer straight talk to sugar-coating, it’s one you should read.

 

How Come No One Told Me That
How Come No One Told Me That || Prakash Iyer

How Come No One Told Me That? divided into ten sections, exploring life lessons, ways of improving oneself, leadership and the importance of doing small things right, among other subjects. Through powerful anecdotes and charming essays, followed by practical, actionable advice, this book will help you make those minor adjustments to your professional and personal lives that can truly make you unstoppable.

 

Learn, Don't Study
Learn, Don’t Study || Pramath Raj Sinha

 

‘What should I study to best prepare me for success in today’s working world?’

This is the most common question one gets from young people (and their parents) who are transitioning from school to college education. They want to know which fields they should choose, which universities or programmes to attend, and which career track will give them the best chance to succeed.

In Learn, Don’t Study, drawing on his experiences of over twenty-five years in the field of education, Pramath Raj Sinha has put together the best and most practical advice available for youngsters who are facing some of the most important and challenging choices of their professional lives.

 

Build Don't Talk
Build Don’t Talk || Raj Shamani

 

School taught us specific subjects, like maths and history.
But we weren’t taught:
How to sell
Or how to build relationships
Or how to negotiate
Or how to take care of our mental health
Or how to network
Or how to deal with personal finance

These most important situations we face as adults were never discussed with us when we were students. We weren’t taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren’t dumb, we just don’t know how to work the system.

Your school taught you how to run in the race; it didn’t teach you how to win. And that’s what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.

COMING SOON

Career 3.0
Career 3.0 || Abhijit Bhaduri

Abhijit Bhaduri, a renowned expert on talent and leadership, shows you how to develop the six key skills that will make you future-ready and successful in Career 3.0. Whether you work for an organization, run your own business or do both, you will discover how to adapt to change, learn new skills, and lead with impact.

Career 3.0 is a guide that will help you stay relevant. The book is filled with inspiring stories that will challenge you to rethink your career vision, strategy and action. It will give you the tools and techniques to thrive in the new world of work and propel your career.

You may be surprised to find out that you already have a Career 3.0 mindset. Now you know what it is called.

7 Books That’ll Make You the Office Guru

Want to go from office zero to hero? These books have your back! Whether you’re looking for leadership shortcuts, incredible life stories, or just a laugh, we’ve got your path to workplace stardom covered. So, put on your reading glasses and get ready to boss it at the office!

 

Play to Transform
Play to Transform || Avinash Jhangiani

Play to Transform is a book that challenges the traditional mindset of business leaders and encourages them to tap into their inner child to accelerate transformation with purpose. The book argues that we are all born creative geniuses with an innate ability to empathize deeply with others, but somewhere along the way, we have lost touch with these qualities. In the post-pandemic world, leaders need to be more empathetic and agile than ever before, and a conscious shift in mindset is required to achieve this.

 

Unlocked
Unlocked || Gezim Gashi

Gezim Gashi recounts his extraordinary journey-from escaping the Kosovo genocide to becoming the first Albanian-Swede to launch a high school institute in the United States – Gezim lays out a path to personal success and fulfillment that is accessible to all, regardless of their background. With his mentorship, readers will be inspired to overcome obstacles and achieve their biggest goals.

 

Unfiltered
Unfiltered || Ana Lueneburger, Saurabh Mukherjea

 

A pioneering book, Unfiltered: The CEO and the Coach, for the first time, opens the doors that normally shield the confidential world of coaching conversations. The book, through its candour, helps readers fully grasp the life-changing impact that coaching can have. Conceived as a leadership development book, the authors share the narratives (both individual and mutual) of their partnership over the course of five years. The resultant narrative provides not just unique insights that executives and entrepreneurs will find useful for their own development but also deep insights into how, by understanding ourselves, we move towards mastery over the world at large.

 

Leading from the Back
Leading from the Back || Ravi Kant, Harry Paul, Ross Reck

Are you looking for a leadership model that is uncomplicated, easy to use and produces amazing results? If so, then Leading from the Back is for you! In it you will find everything you need to become a superstar leader. You will learn how to earn respect from your team members and help them in achieving the impossible. No more learning about numerous principles and laws of leadership. Just a three-part model that has an amazing track record of proven success.

Leading from the Back is a distillation of the collective experience and wisdom of Ravi Kant (former CEO, vice chairman, Tata Motors), Harry Paul (co-author of the bestseller FISH! A Proven Way to Boost Morale and Improve Results) and Ross Reck (co-author of The Win-Win Negotiator).

 

The Secret of Leadership
The Secret of Leadership || Iyer Prakash

Bestselling author Prakash Iyer uses simple but powerful anecdotes and parables from all over the world to demonstrate what makes for effective personal and professional leadership. Iyer draws lessons from sources as diverse as his driver, a mother giraffe, Abraham Lincoln and footballers in the United Kingdom. He shows how an instinct to lead can be acquired even while flipping burgers at a fast-food chain. All of these stories come together in an explosive cocktail to unleash your inner leader.

 

Catalyst
Catalyst || Chandramouli Venkatesan

A good job, hard work, IQ, EQ, good communication skills-these are all ingredients for a successful life. The presence of these elements alone, however, does not guarantee success. To convert them into long-term success, you need certain stimuli which precipitate or accelerate your growth. This robustly effective book identifies the various catalysts that you can cultivate and how you can leverage them to propel yourself in your work and life.
Accessible, engaging and easy to follow, and written by someone who has experienced all this in real life and not in theory, Catalyst will arm you with the right tools to succeed at your work place and get the most out of every moment, every day.

 

The Habit of Winning
The Habit of Winning || Iyer Prakash

Do you feel like throwing in the towel, but want to be a great leader? Would you like to build an organization? Do you want your child to be the best she can be? If you answered yes to any of these questions, The Habit of Winning is the book for you. It is a book that will change the way you think, work and live, with stories about self-belief and perseverance, leadership and teamwork-stories that will ignite a new passion and a renewed sense of purpose in your mind.

Crack the Code of Business Success with these Books!

Dive into a handpicked collection of books that unlock the secrets to success, challenge traditional thinking, and inspire personal growth. From workplace wisdom to extraordinary journeys, entrepreneurial endeavors, and captivating corporate tales, these books offer insights that are both enlightening and entertaining. Whether you’re a business enthusiast or an aspiring leader, these books are your gateway to a world of knowledge and inspiration.

 

 

Play to Transform
Play to Transform || Avinash Jhangiani

Play to Transform is a book that challenges the traditional mindset of business leaders and encourages them to tap into their inner child to accelerate transformation with purpose. The book argues that we are all born creative geniuses with an innate ability to empathize deeply with others, but somewhere along the way, we have lost touch with these qualities. In the post-pandemic world, leaders need to be more empathetic and agile than ever before, and a conscious shift in mindset is required to achieve this.

 

Office Secrets
Office Secrets || Harish Bhat

Office Secrets offers a selection of fascinating and useful secrets that can help you be far more successful at your workplace. As a bonus, they can make you happier as well. You will find within a range of subjects-whether the best methods of fighting exhaustion, organizing your work desk, the power of listening, why kindness is so important, workplace lessons from Hercule Poirot and what you can learn from the cookies that your colleagues eat.

Harish Bhat wields his pen with his signature insight to delight, inspire, provoke and change the way you see offices forever.

 

Unlocked
Unlocked || Gezim Gashi

Gezim Gashi recounts his extraordinary journey-from escaping the Kosovo genocide to becoming the first Albanian-Swede to launch a high school institute in the United States – Gezim lays out a path to personal success and fulfillment that is accessible to all, regardless of their background. With his mentorship, readers will be inspired to overcome obstacles and achieve their biggest goals.

 

Unlocking Unicorn Secrets
Unlocking Unicorn Secrets || Kushal Lodha, Ishan Sharma

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India’s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

 

The Big Bull of Dalal Street
The Big Bull of Dalal Street || Neil Borate, Aprajita Sharma, Aditya Kondawar

The Big Bull of Dalal Street looks at the life of India’s big bull, as Rakesh was famously known, both as a person and as a professional. Providing a fascinating account of his journey, it analyses the records of Jhunjhunwala’s investments and interviews he has given over the years. More than just a biography, a large section of the book is devoted to understanding the stocks that made him rich and the mistakes he made. Looking at the journey of the legendary investor, the book offers retail investors some useful insights—-benefits of long-term investing, mistakes one should avoid in the stock market, risk associated with leveraged trades, among others.

 

Exprovement
Exprovement || Hersh Haladker, RA Mashelkar

Through the various examples highlighted in this book, Hersh Haladker and Raghunath Mashelkar emphasize that searching for growth opportunities within an offering’s existing industry usually results in incremental improvement, whereas exponential improvement can be achieved by drawing parallels from outside of the current context.

 

Unfinished Business
Unfinished Business || Nandini Vijayaraghavan

Unfinished Business is a chronicle of contemporary Indian corporate history, narrated through the professional trajectories of four high-profile businessmen: Anil Ambani, Naresh Goyal, V.G. Siddhartha and Vijay Mallya. Following these four entrepreneurs’ careers and professional decisions, Unfinished Business throws light on the evolution of Indian capitalism during the first two decades of the twenty-first century, set against the backdrop of a dynamic political, regulatory and business climate in India. And, with great insight, clarity and analysis, Nandini Vijayaraghavan explores the takeaways for entrepreneurs, regulators, lenders and investors in this compelling, illuminating read.

 

Doglapan
Doglapan || Ashneer Grover

A young boy with a ‘refugee’ tag growing up in Delhi’s Malviya Nagar outpaces his circumstances by becoming a rank-holder at the pinnacle of academic excellence in India-IIT Delhi. He goes on to do an MBA from the hallowed halls of IIM Ahmedabad, builds a career as an investment banker at Kotak Investment Banking and AmEx, and is pivotal in the making of two unicorns-Grofers, as CFO, and BharatPe, as co-founder.

 

The Dolphin and The Shark
The Dolphin and The Shark || Namita Thapar

The Dolphin and the Shark is born out of Namita Thapar’s experiences of being a judge on Shark Tank India and running the India business of the pharma company Emcure as well as her own entrepreneurship academy. The book emphasizes how leaders of today need to strike a balance between being a shark (aggressive leader) and a dolphin (empathetic leader).

 

Work 3.0
Work 3.0 || Avik Chanda, Siddhartha Bandyopadhyay

Work 3.0 tackles this and some of the other most pressing and complex questions of the present age, head-on. Avik Chanda and Siddhartha Bandyopadhyay employ rigorous research supplemented with industry reports, business case studies, expert interviews, anecdotes, their personal expertise and insights, to present a rich multi-disciplinary brew that spans economics, statistics, public policy, history, sociology, psychology, law, political science, literature and philosophy. Highly ambitious in scope, astonishingly rich in analytical detail and far-reaching in its conclusions, the book will change the way you think about the future and how the past and present still shape it.

 

How Business Storytelling Works
How Business Storytelling Works || Sandeep Das

Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book
as engaging as a good story. So, what are you waiting for? Head to the checkout counter.

 

The Company We Keep
The Company We Keep || Divya Khanna

The Company We Keep is a market research-based exploration of Indian corporate culture. It looks beyond the glamour and jargon of the business world to individual stories that share real personal insights into the aspirations, vulnerabilities, pressures and possibilities of corporate careers and lives. These are urgent conversations we need to keep having as we reflect, review and decide where we can go from here.

 

Gautam Adani
Gautam Adani || R.N. Bhaskar

Gautam Adani needs no introduction. One of the richest men in the world, he also helms a business empire that is now India’s largest player in ports and renewable energy. He is also the country’s largest private sector player in sectors like airports, city gas distribution, power transmission, thermal power, edible oil, and railway lines. Yet, look beyond these facts, and startlingly little is known about Gautam Adani, the maverick businessman; about his motivations and vision; about his life, and the episodes, minor and major, that propelled him to make the choices he did.

 

Build Don't Talk
Build Don’t Talk || Raj Shamani

Your school taught you how to run in the race; it didn’t teach you how to win. And that’s what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.

 

Rahul Bajaj
Rahul Bajaj || Gita Piramal

Rahul Bajaj is a billionaire businessman, the chairman emeritus of the Bajaj Group and a former member of Parliament. This book is not just the story of Rahul Bajaj but the story of India. The author takes us through the country’s transformation from the time Rahul Bajaj’s mother was imprisoned during the freedom struggle to the prism of his eventful life.
Based on unrestricted interviews, the book is full of anecdotes, business learnings and political asides. It is, at its core, a moving human story.

 

Investonomy
Investonomy || Pranjal Kamra

Investonomy not only explains modern value investing principles but also unveils certain secrets of the stock market. It busts popular myths and misconceptions as well. A thorough reading of this book will enable you to chart your own investment plans, and soon, you’ll be all set for your personal wealth-creation journey through equity investment. Investonomy is an initiative to empower existing, as well as potential, investors like you.

 

Unfiltered
Unfiltered || Ana Lueneburger, Saurabh Mukherjea

A pioneering book, Unfiltered: The CEO and the Coach, for the first time, opens the doors that normally shield the confidential world of coaching conversations. The book, through its candour, helps readers fully grasp the life-changing impact that coaching can have. Conceived as a leadership development book, the authors share the narratives (both individual and mutual) of their partnership over the course of five years. The resultant narrative provides not just unique insights that executives and entrepreneurs will find useful for their own development but also deep insights into how, by understanding ourselves, we move towards mastery over the world at large.

 

The Dream Founder
The Dream Founder || Dhruv Nath

The DREAM Founder is an essential entrepreneurship guide for early-stage Indian start-ups. It also has interviews with some of the most successful entrepreneurs in the world of start-ups, such as Sanjeev Bikhchandani of Naukri.com, Deepinder Goyal of Zomato, Meena Ganesh of Portea Medical and Dr Annurag Batra of Businessworld.

Let’s Play to Transform with these 21 Affirmations!

In Play To Transform, author Dr. Avinash Jhangiani unveils profound insights, empowering professionals to ignite hope and optimism within themselves before sharing it with others. And leading with confidence, to create a happy, connected environment that fosters steady growth. So let’s discover the power of positive thinking and self-talk as we present these 21 affirmations that will transform you into an authentic, purpose-driven leader.

Ready to play? Let’s begin!

Play to Transform
Play to Transform || Avinash Jhangiani

***

Play Manifesto for Your Inner Child

Hope and optimism can be effective drivers of change and leaders must understand how to provide these antidotes, not to just others but first to us. To receive maximum benefits in uncertain times, read positive affirmations before sleep or early morning. These are the times when you brain is in a calm, relaxed and programmable state. Note that the secret of making this work is to believe and feel these affirmations intensely in your heart. Your thoughts and feelings have a profound effect on your behaviours.

Here is the play manifesto with twenty-one positive affirmations to keep your inner child alive:

 

1. I have the power to create positive change.

2. I have a clear vision and bring clarity to everyone at work.

3. I create a happy, healthy, connected environment at work.

4. I create spaces to nurture curiosity, self-expression and creativity without judgement.

5. I create a sense of safety and belonging at work.

6. I set a positive example for others.

7. I am a cheerful, trustworthy, approachable person.

8. I am confident and can handle any obstacle in front of me.

9. I show my vulnerability and manage my emotions very well.

10. I allow others to fail and help them learn from their mistakes.

11. I give high candour, constructive feedback.

12. I inspire others to stretch and reach their truest potential.

13. I empower others to greatness with my infinite enthusiasm.

14. I provide opportunities for growth.

15. I learn something new and useful every day.

16. I make work fun and rewarding for everyone.

17. I am a conscious leader who puts purpose into profits.

18. I am an authentic leader who nurtures diversity, inclusion, and equity in the workplace.

19. I am grateful to my team, family and friends who help me grow as a leader.

20. I am proud of myself and very happy about my accomplishments.

21. With every breath I take, I bring more playful charisma and magnetism into my life

***

Get your copy of Play to Transform by Dr. Avinash Jhangiani wherever books are sold.

Dawn of December reading!

You know it’s going to get too cold to step out anyway and what’s the point of making plans you’d cancel later? 

Instead, grab some oranges, a cozy mat and head to your balcony in the sun. And we don’t think we need to tell you about the companion without which your day would be horribly incomplete…  A nice book, of course!  

Doesn’t this seem like the perfect December day? Well, you ought to make these days happen for yourself instead of watching other people enjoy them on Instagram. Feel some of that December beauty by getting one of these beautiful and brilliant books releasing this month!  

December will be cold but these books will make it warmer. So, check out these new releases, curated just for you!

 

Dr. Cuterus by Dr. Tanaya Narendra
Dr. Cuterus || Dr. Tanaya Narendra

Dr. Cuterus

Tanaya Narendra

No matter what kind of bits you have, the ‘private’ bits between our legs often leave us with … many feelings and many questions.
Is it big enough? Is it too big? Why is it so dark? And hairy? How are babies made? Why do periods hurt? As John Mayer so beautifully sang, your body is a wonderland, but in the land of the Kama Sutra, we often forget this. Words like vagina, clitoris, penis, scrotum tend to confound and embarrass people. Maybe even you, dear reader?

Even though everyone has a body, nobody wants to talk about it. Especially those ‘private’ bits. With so much shame and stigma, we have nowhere to go to learn and understand our bodies. This is where this book comes in-a one-stop scientific, funny, and easy to understand guide to everything you’ve always wondered about what’s ‘down there’. Or even up there! Whatever your concern, Dr Cuterus has got you covered.

 

Doglapan by Ashneer Grover
Doglapan || Ashneer Grover

Doglapan

Ashneer Grover

This is the unfettered story of Ashneer Grover-the favourite and misunderstood poster boy of Start-up India.
Raw, gut-wrenching in its honesty and completely from the heart, this is storytelling at its finest. A young boy with a ‘refugee’ tag growing up in Delhi’s Malviya Nagar outpaces his circumstances by becoming a rank-holder at the pinnacle of academic excellence in India-IIT Delhi. He goes on to do an MBA from the hallowed halls of IIM Ahmedabad, builds a career as an investment banker at Kotak Investment Banking and AmEx, and is pivotal in the making of two unicorns-Grofers, as CFO, and BharatPe, as co-founder.

As a judge on the popular TV show Shark Tank India, Ashneer becomes a household name even as his life turns upside down. Controversy, media spotlight, garrulous social media chatter descend, making it difficult to distinguish fact from fiction.

 

Panjab by Amandeep Sandhu
Panjab || Amandeep Sandhu

Panjab

Amandeep Sandhu

In 2015, Amandeep Sandhu began an investigation that was meant to resolve the ‘hole in his heart’, his ’emptiness about matters Panjab’. For three years, he crisscrossed the state and discovered a land that was nothing like the one he had imagined and not like the stories he had heard.
Present-day Panjab prides itself on legends of its military and valorous past even as it struggles with daily horrors. The Green Revolution has wreaked ecological havoc in the state, and a decade and a half of militancy has destabilised its economy and governance. Sikhism-the state’s eclectic and syncretic religion- is in crisis, its gatekeepers brooking no dissent and giving little spiritual guidance. And Panjab has yet to recover from the loss of its other half, now in Pakistan.
This revised edition includes a chapter on the 2020-21 farmers’ struggle which proved beyond doubt that the old spirit of the land with its undercurrent of resistance to power and hegemony still beats away. The hope that Panjab’s unyielding knots can be untied continues to linger.

 

India in Search of Glory by Ashok
India in Search of Glory || Ashok

India in Search of Glory

Ashok

India and the Indians have made some progress in 75 years after Independence. The number of literates has gone up. The Indians have become healthier and their life expectancy at birth has gone up. The proportion of people below the poverty line has also halved. But the shine from the story fades when India is compared with that of the East Asian Tigers and China. It looks good but not good enough. India looks far away from the glory it seeks. This issue forms the core subject matter of this book. It tries to argue why India could not achieve more and what all it could have achieved. It paints a picture of its possible future and highlights the areas that need immediate attention.

 

An Island’s Eleven by Nicholas Brookes
An Island’s Eleven || Nicholas Brookes

An Island’s Eleven

Nicholas Brookes

From Sathasivam to Sangakkara, Murali to Malinga, Sri Lanka can lay claim to some of the world’s most remarkable cricketers – larger-than-life characters who thumbed convention and played the game their own way. More so than anywhere else in the world, Sri Lankan cricket has an identity. This is the land of pint-sized swashbuckling batsman, on-the-fly innovators and contorted, cryptic spinners.

An Island’s Eleven tells this story for the first time, focusing on the characters and moments that have shaped the game forever.

 

The Book of Dals by Pratibha Karan
The Book of Dals || Pratibha Karan

The Book of Dals

Pratibha Karan

Dals have been an essential part of the human diet for centuries and they are an integral part of Indian cuisine. There are many enticing varieties of dals to choose from. Pratibha Karan, in The Book of Dals, takes you on an incredible journey to different regions of the country and shows how locally available spices and herbs, vegetables and fruit impact the food of that region. The variety of dals and dal-based dishes that you can make with these are phenomenal and mind-boggling.

This book is not limited by borders. It includes exotic dal recipes from the neighbouring countries like Nepal and Sri Lanka, and some delicious and wholesome dal-based soups too.

 

Grasping Greatness
Grasping Greatness

Grasping Greatness

Making India a Leading Power

Since its independence in 1947, India’s leaders have sought to grasp the greatness that the country seemed destined for. India’s first prime minister, Jawaharlal Nehru, articulated these aspirations early on but, overwhelmed by development challenges, his successors focused largely on domestic concerns rather than on global leadership. The post-1991 era saw India positioned for the first time in many decades as an economic success, suggesting that it was on the cusp of breaking out as a global player. The twenty-odd years following the 1991 reforms were heady for India. Based on the expectation that India was now poised to ascend as a major power, Prime Minister Narendra Modi-less than a year after he first took office in May 2014-expressed his desire that India assume a leading role: completing the transformation from being merely an influential entity into one whose weight and preferences are defining for international politics.

Grasping Greatness explores the various tasks pertaining to this push for eminence in world affairs. Edited by Ashley J. Tellis, Bibek Debroy and C. Raja Mohan, Grasping Greatness is an important contribution to the intellectual debates as India enters into a new era on the world stage.

 

4G Code to Good Health by Ishi Khosla
4G Code to Good Health || Ishi Khosla

4G Code to Good Health

Ishi Khosla

Do you know that if you just eat the right foods, you can control your appetite and weight, remove cravings, control moods, manage sleep and much more?
Each of us today wants to be healthy and lead a balanced life. The pandemic has also taught us how important it is to have strong immunity. Yet we struggle with what to eat and what not to. Noted dietician and nutritionist Ishi Khosla says that our gut is the control panel of our health. Our forefathers knew it. That is why it is said, ‘Jaise ann vaisa mann‘ or you are what you eat. Ishi takes it a step further when she says, ‘We are not only what we eat, but what we digest-and what we DON’T eat!’ In this book, she distils decades of experience and knowledge and combines it with the wisdom of the past to provide an insight into the science of the 4 Gs-Gut, Girth, Gluten and Glucose-and their connection with each other, so we can modify our eating habits and lifestyle in a permanent manner. Remember, our bodies are forgiving and capable of healing. It’s NEVER too late!

 

And How Do You Feel About That? by Aruna Gopakumar, Yashodhara Lal
And How Do You Feel About That? || Aruna Gopakumar, Yashodhara Lal

And How Do You Feel About That?

Aruna Gopakumar, Yashodhara Lal

Ever wondered what REALLY happens in the therapy room?
For too long, therapy has been seen as taboo in our society and is shrouded in myth–it’s only for the weak or ‘crazies’, it’s just blaming your parents, a therapist ‘only listens’ and so on. In this book, Aruna Gopakumar and Yashodhara Lal bust those myths and show you how therapy actually works.
With decades of combined experience in the field, these two therapists share fascinating stories based on their practice. You’ll meet the woman who sends secret messages to her husband during arguments; the towering tattooed man who realizes he can’t save his sister; the teenager whose life is revealed in the tale of a lonely bear; the divorced man angry with his ex-wife for starting to date again; the fiery gay young man impatient to change the world; the lady who won’t relax until her daughter is perfect; and many more.
Written with authenticity, warmth, simplicity, and lightness, And How Do You Feel About That brings you an understanding of the world of possibilities that opens up when we embark on an inner exploration – in dialogue with another.

 

Heart on the Edge by Novoneel Chakraborty
Heart on the Edge || Novoneel Chakraborty

Heart on the Edge

Novoneel Chakraborty

Naishee Kamaraj has a special bond with her younger brother, Shravan. One day when he suddenly goes missing, everyone tells her perhaps he left of his own volition, but Naishee knew her brother better than anyone else. She fears there has been foul play. And her fears come true when she receives a second-hand phone with a video of her brother being held captive. She needs to perform some horrific activities to save her brother. As time ticks by, Naishee knows she will come out a totally different being by the end of it all . . .

 

Anthill by Vinoy Thomas, Nandakumar K.
Anthill || Vinoy Thomas, Nandakumar K.

Anthill

Vinoy Thomas, Nandakumar K.

Bounded by dense Kodagu forests on the south and west, and rivers on the north and east, Perumbadi, at the border between Kerala and Karnataka, has hidden itself from the world. Its very isolation has attracted varied settlers from south Kerala over the years. The first settler on this land, Kunji Varkey, was fleeing the opprobrium of getting his own daughter pregnant. Those who followed had similar shameful secrets.

Anthill, the exquisite translation from the Malayalam of the Kerala Sahitya Akademi-winning novel Puttu, is the story of common people who tried to wriggle out of the shackles of family, religion and other restraining institutions, but eventually also struggle to civilize themselves-from their beginnings of a hillbilly existence and life as a promiscuous community.

Stop Weighting by Ramya Subramanian
Stop Weighting || Ramya Subramanian

Stop Weighting

Ramya Subramanian

Ramya, the confident superstar and influencer of today, was once a naive and self-conscious teenager, who suffered bullying and body shaming. Just as any other insecure adolescent would, she began a long and tortuous journey to become ‘thin’. Ludicrous crash diets, intense workouts at the gym and an all-pervading sense of inferiority afflicted her for nearly a decade.
In the midst of this, Ramya was catapulted into fame at an early age when she got her first break as a television anchor. But with the media attention came all the toxic side-effects of being a celebrity. Until she decided to take back control over her life. Today, Ramya is healthier and happier than she has ever been. In Stop Weighting we find out how she achieved this.
Digging into stories, mistakes and life lessons, the book draws from the highs and lows of Ramya’s personal fitness journey with the hope that it will help others to lay the groundwork for their own. She busts the myths around fitness and helps readers establish safe and sustainable methods to become healthier without false promises or crazy diets.

 

The Sthory of Two Wimmin Named Kalyani and Dakshayani by R. Rajasree, Devika J.
The Sthory of Two Wimmin Named Kalyani and Dakshayani || R. Rajasree, Devika J.

The Sthory of Two Wimmin Named Kalyani and Dakshayani

R. Rajasree, Devika J.

The Sthory of Two Wimmin Kalyani and Dakshayani traces luminous paths of female friendship in the rural worlds of north Malabar, through the lives of two rural women, Kalyani and Dakshayani. Rebelling against the patriarchy in school at the age of six (‘Rot in ‘ell, yuh sonofabitch’, yells Dakshayani at the school master who lifted her skirt to pinch her thigh, and walks out of school, with Kalyani following
in solidarity), the two friends take on life and love. Women have no native place, they learn-but they have each other. Rajashree’s cleverly
crafted narrator pauses and plays the scenes of their struggles, pains and laughter, drawing strength from them for her own battle against
the mind-police. The bittersweet longing for one’s place of birth, the dialects of Malayalam, animals, spirits-all come alive in Rajashree’s
beautifully crafted tale, enabled by Devika’s magnificent and careful translation.

 

The Ultimate Sales Accelerator by  Amit Agarwal
The Ultimate Sales Accelerator || Amit Agarwal

The Ultimate Sales Accelerator

Amit Agarwal

There are 7.7 billion sales owners in the world. Everyone is selling either a product, a service or an idea. The fact that everyone is selling brings its own unique challenges and possibilities.

How can high-growth companies and start-ups win clients amid unprecedented competition?

How can one close large deals virtually?

What is the higher purpose of sales?

Sharing forty-two practical business, consumer and real-life experiences, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. In an engaging manner, Amit provides you with a clear and easy-to-implement blueprint for this strategy.

 

Slow is Beautiful by Ahlawat Gunjan
Slow is Beautiful || Ahlawat Gunjan

Slow is Beautiful

The Ultimate Art Journal for Mindful Living Through Nature

Ahlawat Gunjan

Slow is Beautiful is an invitation to embark on a journey through mindfulness and cut through the clutter and noise of the world around you. Under the guidance of artist and visual designer Ahlawat Gunjan, you’ll learn to see, observe, reflect, and practise using artistic techniques developed through years of training to re-kindle a lost instinct. This beautiful collector’s edition prepares you to welcome a new artistic vision into your lives by building a relationship with form, colour, and composition in a uniquely accessible way. Each of the sixty easy-to-use prompts in this book is an essential step highlighted by vibrant ink and watercolour paintings inspired from nature, created and curated by the artist himself to motivate reader to draw, erase, paint, experiment, create and, most importantly, embrace their mistakes.

 

Such a beautiful bounty of books, which one are you adding to your TBR?

 

 

 

 

 

 

Investonomy: Your ultimate guide to investing in the stock market

“A good beginning is half the journey.”- Pranjal Kamra

Investonomy by Pranjal Kamra
Investonomy||Pranjal Kamra

 

You’ve heard of the stock market before, and you might even have thought of investing in it. But something has always stopped you, an itch that has always held you back. According to the National Stock Exchange (NSE), there are 1.2 crore active investors in India, a country of 138 crore people, as of 2021. This means that the Indian stock market is severely untapped. Investing, contrary to popular belief, is more than just a numbers game. In fact, investing gives you more insight into human behaviour than any other field. Investonomy is your ultimate guide to investing in the Indian stock market and helping your wealth-creation journey through equity investment!

 

 

Leveraging experience

When it comes to investing, be it in the stock market or otherwise, investors who have been in the game for a long time have the upper hand. Essentially, experience is of paramount importance in the investing world. However, Investonomy can help you bridge this time gap and invest like a pro from day one. Through meaningful insights, it not only explains modern value investing principles but also unveils certain secrets of the stock market. This is something that usually takes years of experience to uncover. Through Investonomy, you can reach your personal wealth goals with ease , regardless of whether or not you’ve invested before!

Understanding popular strategies

Smart investing is crucial to make it big in the stock market. While there are a plethora of investment strategies available for you to choose from, it isn’t as simple as it seems. Understanding popular investment strategies and choosing the most suitable one for your investment goals is a hefty task. Investonomy explains these strategies in detail and helps you make the right pick, effortlessly. Time is money, and with Investonomy, you will be able to chart your investment plan to boost your wealth creation journey!

Decoding the psychology behind investing

The stock market is more than numbers, and smart investing often involves understanding the psychology behind how and why people invest.  Stock market investment is for anyone who has the willingness and patience to learn the art of investing. Unlike in science, there is no fixed formula in stock investment to make profits, nor can you control the key factors to get your desired outcome. Stock market investment is an art that needs to be learnt with experience and knowledge. Hence, you need a comprehensive guide like Investonomy, to help you navigate the complexities of the stock market and help you get the best returns in the long run.

Investonomy is a roadmap to convert your love–hate relationship with the stock market into an unshakeable bond. Get your copy and start your investment journey today!

Leadership or Management? Both. Transform explains why!

Leadership and Management. What comes to your mind when you think about these concepts?

We often read about being successful, but how often do we really think about making the people around us successful? That is exactly what Transform, Chandramouli Venkatesan’s latest and final book talks. It also aims at helping people navigate people management and how intricately it’s connected to being successful professionally, as well as flourishing socially.

The word ‘management’ often has a one-dimensional approach for a majority of people However, Chandramouli explains how it’s irrevocably connected with another aspect of success: good leadership. They are both different sides of the same coin. Managing is the art of impacting people while being involved directly, and leading is the art of impacting people without being directly involved. They are mutually inclusive and even though they can be executed independently, the best results can only be achieved when they are practiced simultaneously.

Catalyst by Chandramouli Venkatesan
Catalyst||Chandramouli Venkatesan

In Catalyst, Chandramouli’s first novel, there was a great emphasis on career management and life management. It had crucial insights about the important strategies and decisions people take to move forward in their respective careers. Catalyst focused on helping people win where it matters- the second half of their careers. Moreover, it also took into account life management, and how success is not limited to professional boundaries. Excelling both personally and professionally is possible.

 

 

 

front cover Get Better at Getting Better
Get Better at Getting Better|| Chandramouli Venkatesan

Get Better at Getting better was the sequel and the second guide in this series, and eloquently talked about improving consistently. While it’s great to be good, you can always be better, and even hack the process of getting better. With a heavy emphasis on improving one’s skills, capabilities, judgements, communication, and decision-making abilities effectively, it talked about how to grow rapidly as a professional and remain relevant.

Getting Better Continuously, Career Management, and Life Management are three out of the four of the author’s pillars when it comes to effective management. They focus on bettering themselves to excel and have an inward approach. However, management and leadership are functions that involve people. Hence these three pillars and their success depend on the fourth and final concept: People Management.

 

Transform book cover
Transform||Chandramouli Venkatesan

Transform, the ultimate guide to lead and manage, is an insightful and interactive read for anyone struggling or striving to be better at being a good leader and manager. By keeping leading and managing as pre-conditions instead of mutually exclusive alternatives, Transform puts into perspective the importance of being good at both. With revelations and key learnings in all four sections, it helps managers who aren’t leaders and leaders who are struggling to be good managers understand how the two are connected through their own experiences.

Transform stands out from the long list of books on people management by facilitating two-way communication instead of a jargon-rich monologue. With exercises to improve self-awareness and steps to create practical action plans, it also takes into account that different things can work for different people. People management is the pillar that supports the other three, and according to Chandramouli, “It is not important whether you are a leader or a manager, what is important is whether you are leading and managing.”

Renew the way you approach success at the workplace and in life and evolve into a more self-aware professional with Transform!

7 titles that will help businesses make a positive impact on Indian economy

India is one of the largest economies in the world yet when one goes to the grassroots to study the situation of the average Indian, one sees abject poverty and systemic inefficiency. Why is that, and what can we do?

Penguin Random House India has put together a list of titles by some of the most successful businessmen and economists in the country. With insights, experiences, tips, and the best way to move forward, there is sure to be something useful for you, and your business, and how your business can positively impact the country.

 

A Game Changer’s Memoir

A masterful strategist, Life Insurance Corporation of India (LIC) Chairman, G.N.Bajpai, in this book, recounts his truly inspiring journey as he weaved through complex rules and frameworks in his efforts to turn SEBI into an effective financial regulator for the country. Easy-flowing and readable with the writer’s anecdotal and educative style of writing and yet greatly comprehensive, this is a go-to book for a new generation of aspiring financial groundbreakers.

 

India: Still a Shackled Giant

India is one of the largest economies in the world today…but what about the India that the government does not want you to know about: the India where healthcare doesn’t work, corruption is rampant, criminals get elected to public office, the rich go scot-free, most people don’t pay income taxes and inequality is out of control.

Dev Kar, a former senior economist at the International Monetary Fund, points out the truth behind the noise of popular media and jingoism of leaders and tells us why India continues to be a shackled giant and how it can find the road to redemption.

 

Demonetization and the Black Economy

This move, it was claimed, was made to wipe out corruption, deter the generation of black money, weed out fake Indian currency notes and curb terrorism. Overnight, people in India realized that the cash in their pockets had no value. A year later, the RBI announced that 99 per cent of the old currency notes had been deposited with it. India continues to grapple with the effects of this move. The black economy has not been dented; counterfeiting and terrorism continue; the credibility of the RBI, banks and currency is damaged; the accountability of the Parliament and the prime minister has been eroded; and the social divide has widened. There have been many arguments and counter-arguments from both sides, but they have missed the complete picture.

 

Reviving Jobs: An Agenda for Growth

Every country in the world experiences the benefits of its demographic dividend, a period that comes but once in the life of a nation-when the share of the working-age population is larger than the non-working-age share. It has the potential to make a country progress towards higher incomes and development. But it can also become a nightmare if there aren’t enough jobs.

Reviving Jobs, the third volume in the Rethinking India series, offers suggestions on how India can make the best use of the remaining period of its demographic dividend-any failure to do so will cause millions to suffer in poverty for decades to come.

 

Do Better with Less: Frugal Innovation for Sustainable Growth

This groundbreaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends — the sharing economy, the maker movement and the circular economy — and disruptive technologies such as AI and 3D printing to generate jobs and drive inclusive and sustainable growth in the decades to come.
Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co-create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.

 

Leap Grogging to Pole-Vaulting

An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation.

The unique ‘3-4-7 framework’ demonstrates how a paralysing mass of problems can be brought down to a formidable formula, thus making every problem solvable, no matter how big and complex. The book is dotted with inspiring case studies that can instil confidence in people from across the world to put this framework into practice for assured success.

 

Some Sizes Fit All

Some Sizes Fit All is an attempt to explain these fundamental pillars for any kind of business. An authentic and lucid presentation of management concepts and practices-which Akhil Gupta has tried and tested first hand through his illustrious career-this is a must-read for anyone trying to build a robust and financially sound business.

The road to scale: challenges and prescriptions for success

From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups. Here is an excerpt from the book From Pony To Unicorn:

 

In his epochal book, Small Is Beautiful, Ernst Friedrich Schumacher says, ‘even today, we are generally told that gigantic organizations are inescapably necessary; but when we look closely we can notice that as soon as great size has been created there is often a strenuous attempt to attain smallness within bigness.’ Big companies have tried to act small to preserve innovation. Extreme proportions, whether for a life form or an organization, is not natural. It is only in science fiction that one comes across animals the size of Godzilla. The network of blood vessels and nerves and the bone structures needed to support a life form of this size don’t exist in the real world. Even large organizations need intricate structures, speedy communication channels, an extremely strong foundation and flawless management. From time to time, a few organizations defy all odds and make it really big until a small start-up somewhere ends up disrupting them. However, the quest for scale is never-ending. One of the most enduring human pursuits throughout history has been to create things on a grand scale. Whether it was building mammoth pyramids in Egypt or connecting the mediterranean with the red sea through the Suez, or laying undersea cables across the Atlantic, the attraction for grandeur and scale has been incessant. Despite the obsessive and timeless allure of scale, the failure rate has been high. Failure to scale can be because of many reasons, some of which are quite universal and pervasive. They show up in almost every scaling scenario. An understanding of these reasons can be very helpful. It does not guarantee success but can raise the odds in favour of success appreciably. There are also unique challenges in every scaling scenario. You need to deal with these like you would deal with any ‘first time’ problem. Tolstoy’s quote from Anna Karenina is beautiful and sublime, but there are underlying nuances and variations in its meaning. It is the sheer variety and number of nuances that make universal prescriptions for success and scaling, as much as for happiness, almost impossible and often meaningless. This applies as much to start-ups as to families. The closest universal prescription for success was from Arthur Rubinstein, who once said, ‘there is no formula for success, except perhaps an unconditional acceptance of life and what it brings.’ Insights and prescriptions make sense only to individuals who recognize deeply that lessons and wisdom are meaningless in the absence of context, and there is no wisdom or prescription that can’t be challenged. However, given a clear context, an insight drawn from similar contexts can be very powerful, create those ‘Aha!’ moments and help you rapidly overcome the hurdle that is holding you back. Steve Blank, a highly respected author on entrepreneurship in Silicon Valley, in an interview with Kevin Ready published by Forbes magazine, defines a start-up as a ‘temporary organization designed to search for a repeatable and scalable business model’. Eric Ries, a successful American entrepreneur and prolific author, in his seminal book The Lean Start-up, defines a start-up as an organization that is dedicated to creating something new under conditions of extreme uncertainty. He further adds, ‘this is just as true for one person in a garage as it is for a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.’

 

From Pony To Unicorn
By Sanjeev Aggarwal || T. N. Hari

This is a reasonably accurate description of what every start-up sets out to do. However, it is a bit too broad and would include many organizations, such as research laboratories and Fortune 100 companies that wouldn’t be considered start-ups. Therefore, let’s narrow this down by adding three other unambiguous filters before an organization dedicated to creating something new under conditions of extreme uncertainty can be called a start-up: a) the founder/s should still be active; b) it should be funded by venture capital (vc); and c) it should still be a private company. if these filters are applied, companies like Amazon, Google, Flipkart, Uber and Lyft would fail to qualify as start-ups, while Bigbasket, Doordash, Rubrick, Dunzo, Paytm and Swiggy would all qualify. While founder/s being active and the start-up not yet being a public company are understandable filters, the additional filter of the organization being VC-funded is relevant because that helps exclude mom-and-pop businesses that don’t have the same appetite for scaling as VC-funded start-ups.

 

Geoffrey West in his seminal book Scale, published by Penguin Press in May 2017, points out that scaling laws, whether for organizations, organisms or cities, are consequences of the optimization of network structures that sustain these various systems, resulting from the continuous feedback mechanisms inherent in natural selection and survival of the fittest. There is compelling evidence, even though there are the rare exceptions, that scaling of organizations follows certain power laws. He also points out that after growing rapidly in their youth, almost all companies end up floating on top of the ripples of the stock market with their metaphorical noses just above the surface. This is a precarious situation because they can drown in the next wave, and they are even more vulnerable if they can’t deal with the uncertainties of the markets and their own finances. While it is important to be optimistic and believe that by doing the right things your start-up could deftly navigate through the labyrinth of challenges, it is equally important to have the wisdom to understand that scale, especially extreme scale, is truly an exception and nature has stacked all the odds against it!

How to convert an idea into a venture; Become A Junior Entrepreneur

Entrepreneurs are bringing education online, connecting families at the touch of a button and revolutionizing the shopping experience-in short, they’re changing the way we live.

Following the success of Become a Junior Inventor, Vrunda Bansode gives every kid a hands-on crash course in entrepreneurship in her new book, Become a Junior Entrepreneur. Here is a checklist on how you can convert an idea into a venture, from the book.


Think of all the things that you can build on to develop your business as an entrepreneur and note them down. Right now, do not think of constraints. Just think of all that you would like to do. Innovate. Invent. Dream big! Now comes the reality check. Let us think of what you can actually work towards and have a good chance of succeeding at. How does one figure that out? Try to answer these questions for each of the businesses you have listed:

  • Do I myself have the skill of making this product or delivering this service?

(Hint: If you want to start a baking business but do not know how to bake, the answer would be No. If you want to start a web design service and are good at using design softwares yourself, your answer is Yes.)

  • Do I know who might be the customers for my business and can I reach them easily?

(Hint: If you are developing a book-trading app and know that many of your friends will use the service, your answer is Yes. But let’s say you are considering starting a garden clean-up service and don’t have any houses with gardens around you, the answer is No.)

  • Do many people need this product or service?

(Hint: Everybody needs and buys toothbrushes regularly, so the market is large. But not everyone needs dental braces, so the market is much smaller.)

  • Roughly how much money is needed to start this business and will I be able to get it through my savings, allowances and borrowings from family and friends?
  • Can I start working towards this right away – at least within a few months?

For any idea that you end up with more No-s than Yes-es, mark it as a passion to be pursued later. Where your Yes-es are more than the No-s, get going! If you have a Yes for all five questions, that’s a great place to start. But if you had to scrap all of your ideas, don’t be hassled. Just start again or see if you can modify an idea you like even a little until you get all five Yes-es.

Another great way to start is to team up with your friends. You will have more helping hands and great ideas on board, and there’s nothing wrong with having a little bit of fun on the side. Many great start-ups started with a team of founders rather than a single founder.

If it is not just you, but you and a group of friends who want to start a business together, then do the above as a group exercise. The group together will then have the skill of ideation, knowledge, access to prospective customers and the ability to get the money or seed capital—as it is called in the business world—to start your new business.

From sifting through ideas to running a business, Become a Junior Entrepreneur accompanies the reader through every stage of turning a nascent dream into a commercially viable start-up.

 

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