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STAR: The Mantra to Develop a Caring Mindset

Subir Chowdhury has helped numerous corporations to climb up the ladder of success in the course of his career. However, he has observed that while some companies benefit only marginally from the training others do exponentially well.
Chowdhury credits ‘a caring mindset’ as the difference in the performance of the two companies. Furthermore, he states that a caring mindset contains four facets.
The four facets make up a useful and memorable acronym: STAR. Here’s what it stands for:
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Do you agree with Subir Chowdhury?

Subir Chowdhury – A Bio

Subir Chowdhury is one of the world’s leading management thinkers and consultants, who works with Fortune 500 companies to improve their processes, operations, quality and performance. His clients have saved billions of dollars by deploying his process of improvement methodologies. His client list includes industry leaders such as Bosch, General Motors, Hyundai Motor Company, KIA Motors, and many more. He established ASI Consulting Group, LLC in 2003 and became its Chairman and CEO. In 2011, along with his wife Malini, Subir began a foundation that has been instrumental in starting educational programmes at major universities of India, U.K. and the U.S.
In the course of his career, he has written 15 books and is noted for his knowledge about strategic initiatives, quality consulting, and training. He is the bestselling author of The Power of Six Sigma and The Ice Cream Maker. In The Ice Cream Maker, Chowdhury used storytelling to make complex topics like quality management. His books have sold more than a million copies and have been translated into over twenty languages.
subir-chowdhury-midSubir is included in the illustrious list of 50 Most Influential Management Thinkers in the World by Thinkers 50 of London. He is also revered by the New York Times as a “leading quality expert”. He is an eminent member of the World Innovation Foundation. He has also been conferred with the Outstanding American by Choice Award by The United States Department of Homeland Security.
Subir’s 15th book, The Difference: When Good Enough Isn’t Enough, guides individuals to develop a caring mindset. In this inspiring book, he says that a caring mindset is one that includes the qualities of being straightforward, thoughtful, accountable and having resolve (or STAR). The book has already garnered advance praise from stalwarts such as Narayana N.R. Murthy, and R.C. Bhargava.
The book has also received appreciation from professors of eminent institutions such as Scripps Research Institute and Columbia Business School. About the book, professor at Columbia Business School, Rita Gunther McGrath said, “Myths about how we should live our lives abound. But they are just that, myths. And too often they lead us to lesser and poorer lives.”
In this straightforward and inspiring book, Subir Chowdhury distills a lifetime of experience, rising from impoverished beginnings in Bangladesh, to his decades of consulting work with CEOs of many of the top Fortune 500 companies, to becoming one of our leading thinkers on workplace culture and organizational values. His STAR model for making a difference at work and in our personal lives is seemingly simple but surprisingly nuanced and profound. This short but powerful book could change your life.”
Subir says that the insights given in the book can be instrumental in bringing change in any industry or person. He further adds, “All four elements of STAR are critical. I find poorest of poor may have STAR qualities and richest of the richest may not have these qualities. Financial Success does NOT define a person has a quality mindset or not. You know, how many ‘so called financially successful people’ did crooked stuff? That’s why in the final chapter I talked about my grandfather who is a simple man (elementary school teacher) and a deeply caring person had a huge impact on my life. And now, 40 years later I am teaching world’s top CEOs and business leaders about my grandfather’s teaching which is STAR. In social media generation and money hungry youths in India are losing values and a caring mindset is missing in most of their lives. They should spend more face to face time with their grandparents, parents, families and friends who deeply care for them.”



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