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Customer in the Boardroom

Customer in the Boardroom

Crafting Customer-Based Business Strategy

Rama Bijapurkar
,
Rama Bijapurkar
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Paperback / Hardback

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Imprint: Penguin Business

Published: Feb/2023

ISBN: 9780143461302

Length : 256 Pages

MRP : ₹399.00

Customer in the Boardroom

Crafting Customer-Based Business Strategy

Rama Bijapurkar
,
Rama Bijapurkar

Is the customer in your boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Buying Options
Paperback / Hardback

Rama Bijapurkar

RAMA BIJAPURKAR is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as ‘bringing the “people view” to business strategy and public policy’.
Rama is the author of influential books on Consumer India—We Are Like That Only: Understanding the Logic of Consumer India (2007) and A Never-Before World: Tracking the Evolution of Consumer India (2013). More information can be found at www.ramabijapurkar.com

Rama Bijapurkar

RAMA BIJAPURKAR is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as ‘bringing the “people view” to business strategy and public policy’.
Rama is the author of influential books on Consumer India—We Are Like That Only: Understanding the Logic of Consumer India (2007) and A Never-Before World: Tracking the Evolution of Consumer India (2013). More information can be found at www.ramabijapurkar.com

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