Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing.
The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
Imprint: India Portfolio
Published: Apr/2022
ISBN: 9780670096244
Length : 272 Pages
MRP : ₹499.00
As the temperature outside rises, chill out with this curated collection of new releases, which includes a plethora of genres to satiate every bibliophile’s unique taste! Four Chapters by Rabindranath Tagore Char Adhyay (1934) was Rabindranath Tagore’s last novel, and perhaps the most controversial. Passion and politics intertwine in this narrative, set in the […]
