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Tetley Enters the Tata Fold

Tetley Enters the Tata Fold

(Penguin Petit)

Harish Bhat
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It is common knowledge that the tea brand, Tata Tea, has quite a legacy in the Indian market. It is cherished by the people of the country and for many it has become a way of life. But how did it come to be?
In 1989, R.K. Krishna Kumar, the managing director of Tata Tea, was keen on creating an international foothold for the company and had been pursuing Tetley for a while. The outcome came in the form of Tata Tetley Limited, which created a stronger bond with the international associates of the Tetley company.

In Tetley Enters the Tata Fold, Harish Bhat, chairman of Tata Global Beverages and brand custodian, writes about the many hurdles that had to be overcome by the company in order expand its reach. This read is a spectacular tale of how Tata Tea tested the global waters for expansion. Bhat gives a vivid account of the acquisition of Tata Tea’s first international brand, which helped make the brand a global one.

Imprint: Portfolio

Published: Sep/2013

Length : Pages

MRP : ₹15.00

Tetley Enters the Tata Fold

(Penguin Petit)

Harish Bhat

It is common knowledge that the tea brand, Tata Tea, has quite a legacy in the Indian market. It is cherished by the people of the country and for many it has become a way of life. But how did it come to be?
In 1989, R.K. Krishna Kumar, the managing director of Tata Tea, was keen on creating an international foothold for the company and had been pursuing Tetley for a while. The outcome came in the form of Tata Tetley Limited, which created a stronger bond with the international associates of the Tetley company.

In Tetley Enters the Tata Fold, Harish Bhat, chairman of Tata Global Beverages and brand custodian, writes about the many hurdles that had to be overcome by the company in order expand its reach. This read is a spectacular tale of how Tata Tea tested the global waters for expansion. Bhat gives a vivid account of the acquisition of Tata Tea’s first international brand, which helped make the brand a global one.

Buying Options
Paperback / Hardback
Ebooks

Harish Bhat

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing
director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

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Imagine a world where managers not only excel at their jobs but also radiate happiness in the workplace. In Office Secrets by Harish Bhat, we uncover seven simple habits that can bring a smile to any manager’s face. From relishing a hearty lunch and planning fun weekends, to keeping presentations brief and even engaging in […]

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