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The Curious Marketer

The Curious Marketer

Expeditions in Branding and Consumer Behaviour

Harish Bhat
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Paperback / Hardback

‘Out of curiosity comes everything’-Steve Jobs

From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.

Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

Imprint: India Portfolio

Published: Jan/2022

ISBN: 9780143456513

Length : 344 Pages

MRP : ₹399.00

The Curious Marketer

Expeditions in Branding and Consumer Behaviour

Harish Bhat

‘Out of curiosity comes everything’-Steve Jobs

From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.

Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

Buying Options
Paperback / Hardback

Harish Bhat

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing
director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

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Imagine a world where managers not only excel at their jobs but also radiate happiness in the workplace. In Office Secrets by Harish Bhat, we uncover seven simple habits that can bring a smile to any manager’s face. From relishing a hearty lunch and planning fun weekends, to keeping presentations brief and even engaging in […]

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