A book about balancing the shark and the dolphin within you

 Penguin Random House India announces the acquisition and publication of The Dolphin and the Shark: Stories on Entrepreneurship by Namita Thapar. Namita is one of India’s leading businesswomen and the Executive Director of Emcure Pharmaceuticals, a fast-growing Indian multinational pharmaceutical company. She was also one of the “shark” investors on Sony TV’s popular business reality show Shark Tank India. The book is due to release in August under Penguin’s business imprint Penguin Portfolio.

The Dolphin and the Shark: Stories on Entrepreneurship is a result of Namita’s years of experience in navigating different roles in her flourishing career. From investing in start-ups, mentoring many budding women professionals to being a part of the senior team running a pharma company, this book has lessons from all facets of an entrepreneurial journey, and it is for anyone looking for drive and direction for their entrepreneurial ambitions.

Talking about the experience of writing her own book, the author, Namita, says, ‘Writing my very first book, in my own words, straight from my heart has been one of the most memorable and gratifying experiences of my life. The book is not meant to be preachy but rather full of candid stories that I hope will inspire many to push their limits!’

Namita Thapar’s debut book expounds on the concepts of the age-old aggressor leader role – the shark – and the more empathetic style of leadership which is represented by the dolphin. Sectioned to address different focus points of starting your own business with anecdotes and advice, this book will help in perfecting your pitch, planning your investment, building your network, understanding the importance of the culture of dissent, women leaders breaking barriers, and the role of mentors. Interviews with business pioneers further add value to these entrepreneurship lessons.

Radhika Marwah, Senior Commissioning Editor and Backlist Publishing Lead, Ebury Publishing & Vintage, Penguin Random House India, says, ‘Namita Thapar is a revelation. Ever since I first met her, she has surprised me with her sheer commitment to the writing process and is an enterprising and consistently inspiring force. Her book is filled with entrepreneurial stories, snippets from Shark Tank India, and astute observations from successfully helming Emcure. We’re proud to welcome her to the illustrious Penguin author family.’

Milee Ashwarya, Publisher, Ebury Publishing & Vintage, Penguin Random House India, says, ‘Entrepreneurship in India has been growing consistently, and Namita Thapar is one of the brightest stars with a fascinating story. I am delighted to have her on our list and hope she will keep on inspiring many more people to follow their dreams.’

Penguin Random House India announces the acquisition and publication of No Limits: The Art and Science of High Performance by the seasoned technology entrepreneur Mukesh Bansal. This book has been acquired from Westland Publications and is scheduled to release on 11 July 2022. The book is currently available for pre-order on all major e-commerce websites.

Founder of India’s largest fashion retailer Myntra and having headed the e-commerce division for Flipkart, Mukesh Bansal has been a lifelong student of human performance optimisation. To understand what it takes to transcend apparent limitations and achieve true potential, he studied the science behind this optimisation and worked closely with high performers across verticals, such as business, sports and entertainment, to gain better insight.

Through his entrepreneurial experience and studying the field of health and fitness, Bansal came to understand the enormous power of plasticity: the ability of the human brain to rewire itself at will as we develop new skills. He is the co-founder of CureFit, one of the largest fitness chains in India, where he is involved in building a next-generation health platform that makes holistic health easy and accessible for everyone.

No Limits distils Bansal’s findings on talent, deliberate practice, mindset, habit, willpower, and learning. Readers can expect it to be a guide to maximising one’s potential with well-defined strategies and is a must-read for not only entrepreneurs but also students, people in management or business, and anyone who wishes to be a superior version of themselves.

Mukesh Bansal, the author, says, ‘When I began to recognise the amazing plasticity of the human mind and body, my entire understanding of and approach to high performance changed completely. In No Limits, I draw on my personal experiences and my interactions with the high performers I have had the good fortune of meeting and working with. I have attempted to distil the ancient wisdom and the modern science of mindset, habit, willpower and learning to create a toolkit for readers to unleash their full potential.’

Manasi Subramaniam, Associate Publisher & Head of Rights, Penguin Press, Penguin Random House India said, ‘The prolific growth of the self-improvement economy over the years exemplifies the human need to constantly do better. Driven by this very need and gifted with a penchant for learning, Mukesh Bansal has written a truly important book, and we are proud to say that No Limits has found a home at Penguin Random House India.’

Author Bio:

Mukesh Bansal is a computer science engineer from IIT Kanpur and a technology entrepreneur. He founded India’s largest fashion retailer Myntra and headed the e-commerce division for Flipkart after a highly successful acquisition. He is the co-founder of Cure Fit Healthcare Pvt Ltd. where he is involved in building a next-generation health platform that makes holistic health easy and accessible for everyone. He has over twenty years of experience in multiple early-stage start-ups in Silicon Valley (NexTag, eWanted, Centrata, newScale) where he held various senior management positions in Product Management and Marketing.

Penguin Random House India is proud to announce the publication of The Life and Times of George Fernandes, which is going to be the first comprehensive biography of George Fernandes. Written by Rahul Ramagundam, the book is going to release on 25 July under the Allen Lane imprint. The book is currently available for pre-order on all major e-commerce websites.

The Life and Times of George Fernandes is the story of the firebrand trade union leader, socialist politician and incredible orator, told like never before. Comprehensive and unputdownable, this title will take readers through the life and works of George: from the streets of Bombay to the corridors of power in Delhi. Rahul Ramagundam opens a window to the story of the man, who was popularly known for leading the All India Railwaymen’s Federation (AIRF) in May 1974 and calling upon its approximately 1.7 million employees to strike, which brought India to a halt for twenty days. This and many such stories from George’s life and the causes he so passionately believed in will come to light in this book.

Commenting on his experience writing this book, Rahul Ramagundam says, ‘For twelve long years, I have lived in George’s mind, explored his soul, and interrogated his choices, journeyed with him through his highs and lows. Just as he did in pursuit of his politics, I have staked many things, family and friendships, job and joys, in writing this biography. I have spent weeks sifting through papers in padlocked archives, brushing off mounds of dust left by families of termites. I have peered at microfilms of newspapers on dim-lit screens of time-worn machines. His private collection of more than a hundred thousand papers prodded a kind of historian’s greed in me. The delirious tedium of making a story out of those disparate papers strangely never tired me out. Thanks to the nurturing staff at Penguin, the book is finally out in the world.’

In this fascinating biography, Rahul Ramagundam traces the course of the Socialist Party in India: from its inception in the 1930s to its dissolution into the Janata Party in the late 1970s. It is a must-have for not only those who are interested to know more about Fernandes but also those who are curious about history and read different accounts of the situations that changed the course of this nation.

Premanka Goswami, Associate Publisher, Penguin Random House India, said, ‘George Fernandes’s life and politics fascinated people across the spectrum.  His commitment to fight for the rights of the working-class people; his role during the Emergency; and his “obsession” to defeat the all-powerful Congress party from its dominant position in India’s politics finds a characteristic expression in this book.  We’re excited to publish it from Penguin India.’

Meru Gokhale, Publisher, Penguin Press, Penguin Random House India, said, ‘George Fernandes was one of the most enigmatic politicians of contemporary India. With almost five decades as a Member of Parliament, his journey as a politician and rebel is fascinating. From being a trade union leader in the 1970s to India’s Defence Minister in the NDA Government, George Fernandes gave a new dimension to the socialist political movement in India.  Rahul Ramagundam’s biography of him is as much an important political document as it is a riveting read. We are delighted to be its publishers.’

About the author

Rahul Ramagundam was born into a family of freedom fighters in Bihar. His first influences were his grandparents from both sides. He was educated in Bihar, Uttar Pradesh and then undivided Andhra Pradesh, and received his doctoral degree in Modern Indian History at Jawaharlal Nehru University (JNU). While at JNU, he was simultaneously associated with a grassroots movement in the united Madhya Pradesh for many years. Presently, he teaches at a Delhi-based university and wages a fierce everyday struggle to read, research and write.

Rahul’s many books include Gandhi’s Khadi (2008) and Including the Socially Excluded (2017).

Penguin Random House India announces the acquisition and publication of multiple award-winning author, Akshaya Mukul’s Writer, Rebel, Soldier, Lover: The Many Lives of Agyeya. The story of one of the most brilliant personalities of Indian literature is coming out in the English language in July 2022 under the Vintage imprint and is currently available on all major e-commerce websites on preorder. Its Hindi language translation, slated for 2023, will be published under the Hind Pocket Books imprint.

Akshaya Mukul’s book about Sachchidanand Hirananda Vatsyayan, or ‘Agyeya’ as he was more popularly known, is comprehensive and bold. Based on never-before-seen archival research—including a mammoth trove of private papers, documents of the CIA-funded Congress for Cultural Freedom, and colonial records of his years in jail—readers can prepare to be captivated by the biography. Through this life story, we also get a rare peek into the history of the Hindi literary world of the twentieth century and the factionalism, squabbling, pettiness and ambition found in it.

Commenting on the book, author Akshaya Mukul said, ‘’In Writer, Rebel, Soldier, Lover: The Many Lives of Agyeya, I have attempted to take an unflinching view of Agyeya’s public, private and secret lives. Excavated from a massive archive of previously unseen private papers and other fresh material sourced from Delhi, New York, Chicago, and Stanford University, his story features genius writers, mad poets, literary fixers, and secret lovers. It is the literary history of Hindi from colonial times to Nehruvian India and beyond. Agyeya’s civilisational enterprise and the Hindi world’s factional fights are as thrilling as the times he lived in. It is a satisfying symmetry that Penguin Random House India, publishers of Shekhar: Ek Jiwani in translation and Prison Days and Other Poems, will be the home of this biography. I am happy to be working with Elizabeth Kuruvilla, Vineet Gill, and the entire team, which embraced the book with so much love.’

Writer, Rebel, Soldier, Lover is the story of Agyeya’s journey from being a revolutionary youth to becoming a (highly controversial) patron-saint of Hindi literature. This story spans landscapes stretching from British jails, an intellectually robust Allahabad and modern-day Delhi to monasteries in Europe, the homes of Agyeya’s friends in the Himalayas, and universities in the US.

Elizabeth Kuruvilla, Executive Editor, Ebury Publishing & Vintage, Penguin Random House India, said, ‘When Akshaya Mukul has a book, you know you have to read it. Impeccably researched, written with an elegance that never carries the weight of the research, and always a page-turner. Writer, Rebel, Soldier, Lover is about Agyeya, of course—and a more fascinating subject for a biographer may be hard to find—but it is also an incredibly intimate view of the people around him, and in particular of the Hindi literary establishment. We are proud to be publishing this book.’

Milee Ashwarya, Publisher, Ebury Publishing & Vintage, Penguin Random House India, said, ‘I have been an admirer of Akshay Mukul’s writings and have been eagerly waiting for his next work. Now that Writer, Rebel, Soldier, Lover will be soon published I am delighted that readers too will be able to enjoy and engage with this special book that unravels the life and times of Agyeya. It is a must read.’

About the author

Akshaya Mukul is the author of Gita Press and the Making of Hindu India (2015), which won every major non-fiction award in India on its release, including the Crossword Book Award, Ramnath Goenka Award, Tata Literature Live Award, Atta-Galatta-Bangalore Literature Festival Prize and the Shakti Bhatt Award. Mukul is the recipient of the Homi Bhabha, Jawaharlal Nehru Memorial Fund and the New India Foundation fellowships. He has contributed essays to Keywords for India: A Conceptual Lexicon for the 21st Century, edited by Rukmini Bhaya Nair and Peter Ronald deSouza, and A Functioning Anarchy?: Essays for Ramachandra Guha, edited by Srinath Raghavan and Nandini Sundar.

Penguin Random House India is thrilled to announce the acquisition and publication of Indian film actor and poet, Arunoday Singh’s first volume of poetry titled Unsung. This collection comprises some of his most beloved poems alongside new ones, where he delves deep within the self and probes questions of loss, longing, and healing – all aspects of the human experience. The book is scheduled to release on 30 June 2022 from the Ebury Press imprint.

Through simple and short poems, often handwritten in calligraphy and shared on his Instagram profile @sufisoul, Arunoday Singh’s poetry has indeed got a ‘Sufi’ touch to it. They are intensely piercing when they want to be and yet so calm and soothing. The book is divided into four sections at large where Arunoday’s poems explore themes of the self, breaking and healing, the search for divinity, and the light and darkness of the spirit. This book is perfect for not only those who are followers of the @Sufisoul on Instagram but also those who appreciate poetry and have an interest in getting to know themselves better through this medium.

Talking about his collection of poems, Arunoday Singh, said ‘It’s a very surreal thing, something I only ever dreamed, actually publishing a book of my poems.  I’m elated, and terrified, and proud, and terrified.  And grateful that Radhika and the good people at Penguin Random House were crazy enough to do it.’

Radhika Marwah, Senior Commissioning Editor & Backlist Publishing Lead, Ebury Publishing and Vintage, Penguin Random House India, said, ‘Arunoday has a way with verse which is enviable. His poems are deceivingly simple and achingly beautiful, exploring themes of stillness, hurt, healing, the light and the dark. Beyond acting, he has made a deep impact in peoples’ lives with his poetry, and we are so proud to publish this gorgeously put together volume. I learnt a great deal from Arunoday about humility, art, perseverance, and general good cheer—I hope this collection of poetry is able to reach a wide and varied audience, captivating many as it transcends through our world’.

Milee Ashwarya, Publisher, Ebury Publishing and Vintage, Penguin Random House India said, ‘At Penguin Random House India, we are keen to publish fresh new voices in poetry, and Arunoday Singh’s book Unsung fits the list perfectly. Seen in a new avatar, Arunoday’s poems are evocative, intense and will stay with you for a long time.’

Bringing you a step-by-step guide to launching start-ups by the founder of Start-up Business Academy

We’re excited to announce the acquisition and publication of a debut book by “India’s Greatest Brand Builder” awardee, the transformational leader and seasoned entrepreneur Neeraj Kapoor, titled From Stuck-up to Start-up: A Practical Guide to Starting Your Own Venture. Neeraj Kapoor is the founder of Start-up Business Academy, a global initiative to empower entrepreneurs to launch and rapidly scale up their businesses with proven systems. His new book is poised to become an essential handbook to start new businesses in a post-pandemic world. This book is scheduled to release on 13 June 2022. It is available for pre-order on all major e-commerce websites.

From Stuck-up to Start-up gives millions of professionals, stuck in job traps, the inspiration, motivation, and know-how to explore entrepreneurial opportunities in a post-covid-19 world. Anyone with a dream to own their own business or become their boss can reach out to this book for some practical, doable, realistic advice on launching a start-up.

With over three decades in the industry, the first eighteen as a corporate professional and the last twelve as an entrepreneur, Neeraj Kapoor puts together a definitive book for students at business schools, and every professional with aspirations to launch a start-up. Bringing flavours from his own life experiences, this book is relatable, connects with readers, and answers the ‘how to’ questions that most people have but don’t know whom to ask. His debut book empowers readers to plan with clarity, make decisions, and launch and scale up their ambition.

Speaking about the book, author, Neeraj Kapoor, said, ‘This book provides a step-by-step guide to launching your start-up, unlocking the exponential potential of your talent, transcending new paradigms, exploring new opportunities, and re-writing your own destiny. The reality is that each one of us has amazing potential to build their own Startup business and create exponential value for society but somehow our education has been designed to produce only a workforce and work as an employee. This book breaks many myths that surround people’s belief systems holding them back in life.’

Neeraj adds ‘It’s my humble tribute to 75 glorious years of India’s Independence – Amrit Mahotsav and the Startup India Program and over 44 unicorns that got built-in 2021 in India amidst pandemic. Let this book be the harbinger of change that brings in waves of transformation in every aspiring entrepreneur who is waiting for starting out, someday. This book shall enable him to clear the clouds and put a specific action plan with specific date and timelines’

Radhika Marwah, Senior Commissioning Editor and Backlist Publishing Lead, Ebury Publishing and Vintage, Penguin Random House India, said, ‘There are numerous people who harbour dreams of starting something of their own. This book is for them — with practical advice and astute insights into entrepreneurship, Neeraj gives a comprehensive view on how anyone can start their own venture successfully.’

Milee Ashwarya, Publisher, Ebury Publishing and Vintage, Penguin Random House India said, ‘India has come a long way in the field of entrepreneurship and India has yet a long way to go. From Stuck Up to Start Up by Neeraj Kapoor will, I hope, make this journey faster and smoother for many, and help them successfully chase their dreams. I am delighted to publish the book, and I am thankful to Neeraj for writing this book at this opportune time.’

We’re excited to announces the acquisition of advertising and communications consultant Anita Bhogle’s new upcoming non-fiction book titled, Equal, Yet Different: Career Catalysts for the Professional Woman. This book is scheduled to release on 27 June 2022 under the Portfolio imprint dedicated to business books. It is currently available for pre-order on our website and on all major e-commerce websites.

In addition to this new title, Penguin has also acquired The Winning Way: Learnings From Sport for Managers, co-written by Anita and her husband, veteran sports commentator Harsha Bhogle, acquired from Westland publications, which will also be released in June 2022.

Equal, Yet Different is exactly how women want to be treated, and need to be treated at home and in the workplace. This book talks about the catalysts that are required for women to reach peak potential-conditions, people, or even mindsets at home, at work, and in the ecosystem. Anita Bhogle draws from the professional experiences and wisdom of a large number of women leaders and experts.

Talking about the motivation behind this book, author, Anita Bhogle said, ‘I believe “Equal, Yet Different” is how women would like to be and need to be treated at home and in the workplace. They are equal to men in terms of ability and ambition but different because of how they are conditioned and given the challenges they face. The book draws on the wisdom and experience of several professionals and experts and attempts to identify conditions, people, and mindsets that can prove to be catalysts for women to achieve their full potential. The millennials are lucky to have access to the experience of a fairly large pool of career women today. As a society, it is time we realise that diversity and inclusion will only make the world a better place.’

Commenting on the acquisition of both the books, Radhika Marwah, Senior Commissioning Editor, Ebury Publishing and Vintage, Penguin Random House India says, ‘Anita’s book is a landmark book for women in the workplace- a veritable combination of extensive research, illuminating interviews with women leaders, and astute observations. It has been an honour working with her and learning about the changing workplace and how you can succeed at work and in life.’

Milee Ashwarya, Publisher, Ebury Publishing and Vintage, Penguin Random House India said, ‘‘Equal, Yet Different is a book that every working professional should read, women and men. It is thought provoking and insightful and offers practical advice from some of the most accomplished and experienced people from the industry. I am delighted to publish the book, and I hope it reaches readers in India and across the world.’

The Winning Way was first published in 2011. A self-help book that attempts to answer questions on management and explores different strategies in great depth. With questions like, “What do sporting champions do?”, “What makes winning teams?”, “Who is a good leader?”, the reader is encouraged to combine their abilities with the right attitude and the passion to excel, so they can achieve the best out of who they are and what they do.

About the author:

An alumnus of IIT Bombay and IIM Ahmedabad, Anita spent her early years in advertising, market research, and marketing consultancy. Then, along with her husband, sports broadcaster Harsha Bhogle, she set up Prosearch Consultants. Prosearch conducts sessions of ‘The Winning Way’-learnings from the sport for managers, a very popular speaker series for corporates. A book by the same name, co-authored by Anita and based on ‘The Winning Way’ sessions, has sold over 1,25,000 copies and is a national bestseller. Anita also founded Bizpunditz, India’s first digital learning library for managers. The library was recently acquired by Eruditus Learning, a leading edtech platform. Anita is on the board of governors of IIM Jammu. She is a sudoku and yoga enthusiast and an amateur keyboard player.

National best-selling author, Stuti Changle, unveils her new novel, Where the Sun Never Sets. Published by Penguin Random House India, it is currently available on pre-order on e-commerce websites. Set in the context of COVID-19 lockdown, Where the Sun Never Sets is a riveting personal account of unforgettable childhood dreams, turbulent teenage years, complicated close relationships, human resilience, and the exceptional power of hope.

Stuti Changle, author of On the Open Road and best-selling title, You Only Live Once, captures the journey of the protagonist, Iti, who is forced to move back to her hometown of Mussoorie amidst worldwide lockdown to work on her first movie script. As she time travels through her old diary which documented her years of experience, she is compelled to take a decision for herself – to live in the nightmares of her past or to create her own path. The novel narrates her chance encounter with her first love, Nishit, reunion with her estranged best friend, Shelly, and nights spent reading her well-kept diary, make her best memories and worst nightmares come to life.

Speaking about the book, national best-selling author Stuti Changle says, “Set in the COVID-19 lockdown, my new book, Where the Sun Never Sets, is a heart-touching story with relatable characters that will help my readers find hope in the darkest of times.”

 Where the Sun Never Sets chronicles a storyline of teenage experiences, fulfilment of childhood dreams and the never-ending journey of growing up. With an adventure of a lifetime during the lockdown, it is a captivating narration of a journey of introspection. It implores the readers to believe, create their own path, re-write their own stories and to always have hope.

Milee Ashwarya, Publisher, Ebury Publishing and Vintage, Penguin Random House India, says, “Stuti Changle is a best-selling writer of popular fiction. Her new book, Where the Sun Never Sets, is an inspirational fiction about never giving up on your dreams. I am delighted to publish it, and I hope the readers continue to shower their love on Stuti.”

Penguin Random House India announces the acquisition of a memoir, titled Kitne Ghazi Aaye Kitne Ghazi Gaye: My Life Story, of the distinguished Army veteran, Lieutenant General KJS Dhillon, PVSM, UYSM, YSM, VSM (Retd). He served extensively in Kashmir and North East and has the distinction of commanding the elite 15 Corps. His last assignment before superannuation on 31 January 2022 was Director-General Defence Intelligence Agency and Deputy Chief of Integrated Defence Staff (Intelligence) under the Chief of Defence Staff Gen Bipin Rawat till his unfortunate demise on 08 December 2021. The book is scheduled for an early 2023 publication under Penguin’s Vintage imprint.

With a host of captivating anecdotes and escapades, the book is poised to capture the readers’ attention with fascinating tales and the toughest challenges he has encountered in his career, including those from his multiple tenures in Jammu and Kashmir since 1988 to Chinar Corps Commander during the most challenging environment of Pulwama IED blast, Balakote strikes and Abrogation of Article 370 & 35A in J&K by the Union Government in August 2019 allows him to provide key insights into the intense socio-politico and law and order situation prevailing in Kashmir during this period.

Apart from a rendition of the tough role of an army man devoted to his nation and his occupation, the book will take us behind the scenes to bring out the nuances of various intriguing developments at a critical juncture in the history of the erstwhile State of J&K, and their impact on the scenario playing out at the national level. With a promise to transport readers right into the middle of army action, seen through the eyes of a gallant fighter and an inspiring leader, this book will beguile scores of readers through its twin focus on patriotism and commitment to one’s duty.

Lt General Dhillon (Retd) says, ‘Kite Ghazi Aaye, Kitne Ghazi Gaye’ is a first-hand narration of my life journey from a young boy to the Commander of Chinar Corps with Kashmir being an inseparable part of this story including the exodus of Kashmiri Pandits, terrorism, Pulwama blast, Balakote and abrogation of Article 370. I am extremely excited to be associated with Penguin, the most prestigious publishing house in India and globally. I sincerely hope that the book will inspire youngsters and demystify many myths and half-truths about Kashmir.’

Premanka Goswami, Associate Publisher, Ebury Publishing and Vintage said, ‘Lieutenant General KJS Dhillon’s (Retd) life stories—full of challenges—should interest a wide spectrum of readers.  Anecdotal, candid, and evocative, this inspirational memoir will open a window to the true stories from this army veteran’s life. From the barbarous attack on the convoy of Indian security personnel on the Jammu-Srinagar highway in Pulwama district, killing 40 CRPF staff to the abrogation of Article 370 and its impact on the socio-political and law and order, among others, will form an integral part of the narrative in the book.  We are glad to have Lieutenant General Dhillon (Retd) onboard.’

Milee Ashwarya, Publisher, Ebury Publishing and Vintage said, ‘Lieutenant General KJS Dhillon’s (Retd) has had an extraordinary career and continues to motivate people. I am proud and delighted to be publishing his memoirs which I hope will not only give an insight into the trials and tribulations faced by him but will also inspire the youth of India.’

Penguin Random House India (PRHI) partners with spiritual guide Sri M’s publishing House, Magenta Press, for exclusive distribution rights in India and the subcontinent markets. PRHI will be responsible for the sales and distribution of books published by the publishing house across all sales channels within the region.

Magenta Press publishes top-quality authored content, which inspires readers to explore greater dimensions of consciousness and attain a higher level of understanding of the self. Magenta is the publisher of books by author and Padma Bhushan recipient Sri M and other writers who have original and unique world views, having a remarkable impact on the mind. Magenta also translates and publishes Sri M’s books in regional Indian languages to make the rich collection available to book readers across the country. Sri M is a spiritual guide, social reformer, educationist, speaker and President of The Satsang Foundation has authored several books and texts in the fiction and non-fiction genre, on Upanishads, Yoga, Meditation, Past Lives, short stories and a novel.

Commenting on the partnership, Mahender Borana, Spokesperson, Magenta Press and Publications, says, ‘Penguin has an unparalleled position in the Indian market for more than 25 years with a distribution network second to none. We are delighted to partner with them for the distribution of Sri M’s books in English and Hindi, across India and the sub-continent. Sri M says, “Go to the core. Theories are of no use.” His message seeks to transcend the outer shell of all religions, by exploring their mystical core to nurture the innate goodness in every human being. Penguin’s distribution network across the hinterland will exponentially amplify the reach of Magenta. With this alliance, we hope to make Sri M’s rich repertoire of books and content, easily available to a wider cross-section of readers and content aficionados.’

Nandan Jha, EVP, Product & Sales and Business Development, Penguin Random House India, says, ‘Books on Self-Help, Wellness and Consciousness have a wide readership and we have seen it emerge as one of the top genres in recent times. Magenta Press has many excellent books written by Sri M and other exceptional original writers whose writings inspire and impact our collective understanding of ourselves. This partnership indeed broadens the scope of taking contemporary writings on this topic and with our distribution network and capabilities, we will ensure our readers always have an expansive choice for such books.’