What does it take to create something that changes your life and perhaps the lives of millions of others? Everyday Creativity by Pavan Soni explores this question through the stories of remarkable creators who transformed imagination into reality.

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Meet Joanne, a shy girl who preferred languages over sciences in school and fantasy over realism at home. She had the ‘fertile imagination of the born storyteller’, as the Dictionary of National Biography later described her. Joanne’s unbridled imagination was stoked by her mom and shaped by books such as Hons and Rebels by Jessica Mitford, Emma by Jane Austen, The Little White Horse by Elizabeth Goudge and The Lord of the Rings by J.R.R. Tolkien.
‘I was the epitome of a bookish child—short and squat, thick National Health glasses, living in a world of complete daydreams, wrote stories endlessly and occasionally came out of the fog to bully my poor sister and force her to listen to my stories and play the games I’d just invented,’ is Joanne’s self-description. She preferred being a closet writer, away from the scrutiny of the world. Joanne’s uneventful upbringing and education offered the perfect backdrop on which a storyteller was getting shaped, only to be rudely shocked as an adult.
It started with Joanne’s mother’s untimely death due to multiple sclerosis, followed by a strained relationship with her father, then spiralling into a disarrayed career, financial distress, a miscarriage, an abusive marriage, a public divorce and social ostracization. In just a few years, this aspiring writer was reduced to queuing up at post offices to collect her £69 per week from Social Security and with a threemonth-old daughter to look after. Her only possession was the manuscript of the story of a boy wizard. How did that idea come about?
‘All of a sudden the idea for Harry just appeared in my mind’s eye,’ describes Joanne of the epiphany on one of her routine Manchester–London train rides. ‘I can’t tell you why or what triggered it. But I saw the idea of Harry and the wizard school very plainly. I suddenly had this basic idea of a boy who didn’t know who he was, who didn’t know he was a wizard until he got his invitation to wizard school.’ It was her own story and her life experiences filled in the details. Characters emerged from her teachers, settings conjured out of her years at Wyedean and the University of Exeter and of the places she frequented. Nothing went to waste. ‘Harry has always been my favourite boy’s name and Potter was the surname of the family who used to live near me when I was seven.’ She already knew that it would be seven books, except that her first book was far from finished and there wasn’t any publisher.
‘I never expected to mess up so badly that I would find myself in an unheated mouse-infested flat, looking after my daughter,’ was Joanne’s admission. The manuscript of Harry Potter and the Philosopher’s Stone was laboured, with Joanne teaching at schools, hopping coffee houses with a toddler in tow and securing funds to keep her house warm. Seven years after that light-bulb day on the train, twelve rejections later and with no money to even photocopy her manuscript, Joanne got a break with Bloomsbury Publishing. ‘You’ll never make any money out of children’s books, Jo,’ was the prophecy from Bloomsbury’s Barry Cunningham. When suggested that young boys wouldn’t like reading a fantasy book written by a woman, Joanne adopted her grandmother’s name Kathleen, giving us J.K. Rowling (1965–).
J.K. Rowling’s first book appeared in 1997 and six books and 600 million copies later, she has become the world’s highest-paid author. By 2004, Rowling was the world’s first billion-dollar writer, sharing the Forbes list with Steven Spielberg, George Lucas and Oprah Winfrey. ‘In practical terms, it will mean security,’ she clarifies. ‘We’ve been getting along but it has been hand-to-mouth on occasions. I don’t want to dramatize it—we weren’t starving or anything, but single parents are never going to get rich. It’s amazing to think something you have done is worth that amount of money to someone else, but then I look at my daughter and think, thank God for it.’
I can list out the trials and tribulations of Joanne, but I will spare you the details and Joanne some irritation (if she ever gets to reading this). Let me instead draw out the insights on creativity—what it takes to create.
‘I admire bravery above almost every other characteristic,’ reflects Joanne. Her story is that of imagination, intelligence, talent, perseverance, rigour, patience and luck. It’s a relatable story, one which shows that creativity is an achievable feat rather than god’s gift, or ‘hitting the jackpot’. That creativity is ‘in spite of’ and not ‘because of’ and that you can afford to be creative even when your life doesn’t seem fair. This book intends to simplify creativity, making it accessible to you daily and with a hope that the next story could be yours.
‘We were put here on earth to act as agents of the Infinite, to bring into existence that which is not yet, but which will be, through us,’ notes Steven Pressfield, a novelist and screenwriter. ‘If you were meant to cure cancer or write a symphony or crack cold fusion and you don’t do it, you not only hurt yourself, even destroy yourself. You hurt your children. You hurt me. You hurt the planet.’7 By that argument, creativity is not a choice but an obligation. However distasteful it may sound, you will be remembered for what you ‘create’ and not what you manage. So, don’t waste your energies tinkering with someone else’s creation. Go about yours.


















